Bata India Reports 4% Revenue Decline in Q2, Cites GST Transition and Distribution Disruption
Bata India Limited experienced a 4% year-on-year revenue decline in Q2, with total revenue at INR 8,000.00 million. The decrease was attributed to GST rate changes and operational issues at their main distribution center. Despite challenges, the company implemented strategic measures including early GST benefit pass-through to consumers, channel partner incentives, and continued focus on transformation initiatives. Bata expanded its Zero-Based Merchandising, reduced inventory, grew its franchise network, and maintained a balanced product portfolio. The company doubled marketing investments and expects to recover gross margins in the upcoming quarter.

*this image is generated using AI for illustrative purposes only.
Bata India Limited , a leading footwear retailer, reported a 4% year-on-year decline in revenue for the second quarter, with total revenue standing at INR 8,000.00 million. The company attributed this drop to two major disruptions: the GST rate transition from 12% to 5% on footwear and operational issues at their largest distribution center in Jamalpur, which covers 40% of inventory.
Impact of GST Transition and Distribution Center Disruption
The GST rate rationalization, announced in mid-August and implemented on September 22, led to a deferral in buying from both consumers and channel partners. Bata India took proactive measures to mitigate the impact:
- Passed on GST-related benefits to consumers from the first week of September, ahead of the official implementation date.
- Provided incentives to channel partners, particularly franchisees and distributors, to minimize inventory holding at higher GST rates.
The company estimates that without these disruptions, it would have achieved flat revenue growth for the quarter.
Financial Performance
Bata India's financial performance for Q2 showed some pressure:
| Metric | Q2 | Year-on-Year Change |
|---|---|---|
| Revenue | INR 8,000.00 million | -4.00% |
| Gross Margin | - | -150 bps |
| EBITDA Margin | - | -220 bps |
Despite the year-on-year decline, the gross margin improved sequentially by 190 basis points compared to Q1.
Strategic Initiatives and Outlook
Bata India continues to focus on its transformation initiatives:
- Zero-Based Merchandising (ZBM): Expanded to cities like Gurgaon and Mumbai, with 90% of stores in these cities now on ZBM.
- Inventory Management: Achieved double-digit reduction in inventory, improving freshness by 7% compared to the base.
- Franchise Network Growth: Approaching 700 stores, up from under 100 four years ago.
- Product Portfolio: Maintained a balanced mix with 40% below INR 1,000.00, 40% between INR 1,000.00-2,500.00, and 20% above INR 2,500.00.
- Marketing Investments: Doubled advertising and promotional spending to 3.5% of revenue, up from 1.5% in the previous year.
The company reported improved consumer response post-September 22 when the new GST rates became effective. Management expects structural benefits from the rate reduction on lower-priced products, which constitute 40% of their portfolio.
Future Outlook
Bata India remains optimistic about its future performance:
- Expects to recover some gross margin in the subsequent quarter due to lower markdown spend during the upcoming USS (Ultimate Savings Sale) period.
- Plans aggressive expansion, particularly in franchise channels.
- Focuses on product innovation, citing success with the Victoria Ballerina line and Power Easy Slide.
As Bata India navigates through these transitional challenges, the company's strategic initiatives and balanced product portfolio position it to capitalize on the evolving market dynamics in the Indian footwear industry.
Historical Stock Returns for Bata
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.44% | -1.99% | -13.90% | -12.95% | -22.65% | -21.57% |















































