Portnoy holds Bitcoin despite millions in losses
Barstool Sports founder Dave Portnoy revealed he lost most of a $15 million Bitcoin position but refuses to sell, acknowledging the asset may go to zero. He initially bought $2 million worth at $11,000 and sold immediately before the price surged to $60,000. Portnoy stated his current stock portfolio is conservative, with Bitcoin remaining his only speculative holding.

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Barstool Sports founder Dave Portnoy revealed he lost most of a $15 million Bitcoin position but refuses to sell, acknowledging the asset may go to zero. In an interview with Anthony Pompliano, Portnoy stated that while he checks the position daily, it is not a material enough portion of his net worth to force a change in behavior.
Trading History and Losses
Portnoy traced his crypto history back to a meeting with the Winklevoss twins, who pitched him on Bitcoin at $11,000. He bought $2 million worth and sold immediately after the meeting, dismissing their explanation about Elon Musk mining gold from outer space. Bitcoin subsequently rose from $11,000 to $60,000 in roughly six months.
He re-entered the market at higher prices, eventually building a position worth roughly $15 million at its peak. "I'm not going to sell it," Portnoy said. "It may go to zero. I may lose millions again."
Timeline of Key Trades
| Event | Details |
|---|---|
| Initial Purchase | $2 million at $11,000 |
| Immediate Sale | Sold shortly after purchase |
| Subsequent Price Rise | Bitcoin reached $60,000 in six months |
| Peak Position Value | $15 million |
| Current Status | Significantly reduced from peak |
Legal Issues and Market Outlook
Portnoy disclosed that he dabbled in meme coins during the last cycle, describing it as one of the craziest experiences of his 20 years at Barstool Sports. He selected a coin called SafeMoon on camera, telling his audience it was probably a scam, and was subsequently named in a lawsuit alongside influencers accused of undisclosed promotions. He lost the money, hired a lawyer, and was later dismissed from the case.
Regarding the current market, Portnoy said he has no edge. He referenced Strategy Inc.'s recent Bitcoin sales, questioning the narrative surrounding the transactions. "You got Saylor selling it saying it's good that he's selling it. Who knows?" he said. Portnoy noted his current stock portfolio is deliberately conservative and managed through a broker, with nothing speculative beyond his Bitcoin position.
Could Portnoy's refusal to sell signal a broader sentiment among retail investors to hold despite volatility?
How might the ongoing legal scrutiny of influencers affect the marketing of meme coins in the next market cycle?
Will Strategy Inc.'s recent Bitcoin sales prompt other institutional holders to follow suit?

































