Tata AIA Life Insurance Unveils Innovative Term Plan, Reports Strong Financial Growth
Tata AIA Life Insurance has introduced 'Shubh Family Protect', a new term insurance plan offering lump-sum payouts and extended monthly income benefits. The plan features immediate lump-sum payout upon claim, monthly income benefit for 10 to 30 years, multiple beneficiary nominations, flexible monthly income options, and terminal illness coverage. Concurrently, the company reported robust financial results with a total premium income of ₹31,484.00 crore, marking a 23% year-on-year increase. Tata AIA also achieved an Individual Weighted New Business Premium (IWNBP) of ₹8,511.00 crore, positioning it among the top three private insurers in India for IWNBP. The company leads in 4 out of 5 persistency cohorts, indicating strong customer retention and satisfaction.

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Tata AIA Life Insurance has launched a new term insurance plan, 'Shubh Family Protect,' offering a unique combination of lump-sum payouts and extended monthly income benefits. This product introduction comes alongside the company's impressive financial performance.
Shubh Family Protect: A Comprehensive Term Insurance Solution
Tata AIA's latest offering, Shubh Family Protect, is designed to provide comprehensive financial protection for families. Key features of the plan include:
- Immediate lump-sum payout upon claim
- Monthly income benefit for 10 to 30 years
- Multiple beneficiary nominations (spouses, children, parents)
- Flexible monthly income options (fixed or inflation-adjusted)
- Terminal illness coverage with 50% upfront sum assured payout and future premium waiver
This innovative product aims to address the long-term financial security needs of policyholders' families, offering both immediate relief and sustained support.
Strong Financial Performance
Alongside this product launch, Tata AIA Life Insurance has reported robust financial results:
Financial Metric | Performance | Year-on-Year Growth |
---|---|---|
Total Premium Income | ₹31,484.00 crore | 23% increase |
Individual Weighted New Business Premium (IWNBP) | ₹8,511.00 crore | Not specified |
The company's strong performance has positioned it among the top three private insurers in India in terms of Individual Weighted New Business Premium.
Industry-Leading Persistency
Tata AIA Life Insurance has demonstrated exceptional customer retention, leading the industry in persistency performance:
- Ranks first in 4 out of 5 persistency cohorts
- Indicates strong customer satisfaction and product efficacy
This high persistency rate not only reflects positively on the company's product quality but also suggests a stable and growing customer base.
Market Position and Future Outlook
With its innovative product offerings and strong financial performance, Tata AIA Life Insurance appears well-positioned in the competitive Indian insurance market. The launch of Shubh Family Protect, coupled with the company's impressive growth in premium income, indicates a strategic focus on meeting evolving customer needs while driving business expansion.
As the insurance sector continues to grow in India, Tata AIA's combination of product innovation and financial strength may provide it with a solid foundation for future growth and market leadership.