Supra Trends Limited Officially Launches 'The South Factory' Brand
Supra Trends Limited has successfully launched its new food brand 'The South Factory' on December 30, 2025, offering packaged snacks and ready-to-eat products through its dedicated website. The company plans to expand distribution to other online marketplaces, marking its strategic entry into the food sector.

*this image is generated using AI for illustrative purposes only.
Supra Trends Limited has officially launched its packaged snacks and ready-to-eat products under 'The South Factory' brand on December 30, 2025. The company informed the stock exchanges through a regulatory filing under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
Product Launch Details
The company announced that products under 'The South Factory' brand are now available for sale through the company's dedicated website at www.thesouthfactory.com . This marks the completion of the strategic initiative first announced during the Board Meeting held on December 03, 2025.
| Launch Parameter: | Details |
|---|---|
| Launch Date: | December 30, 2025 |
| Brand Name: | The South Factory |
| Product Category: | Packaged snacks and ready-to-eat products |
| Initial Sales Channel: | Company website ( www.thesouthfactory.com ) |
| BSE Scrip Code: | 511539 |
Expansion Strategy
Supra Trends Limited indicated that products under 'The South Factory' brand will shortly be made available across other online marketplaces as well. This phased approach suggests a systematic expansion strategy for the new food brand, starting with direct-to-consumer sales before moving to broader marketplace distribution.
Market Entry Significance
This launch represents Supra Trends Limited's strategic diversification into the packaged food sector, specifically targeting the growing market for authentic South Indian flavors. The company's entry into packaged snacks and ready-to-eat products opens new revenue streams beyond its traditional textile business operations.
Corporate Compliance
The announcement was made through proper regulatory channels, with Company Secretary & Compliance Officer Girish Shivaram Gaonkar (M. No.: A73406) filing the intimation with BSE Limited. The company's registered office is located at Plot No 356, 3-6-39/1, Rd Number 8, Vivekananda Nagar, Kukatpally, Hyderabad, Telangana.
Historical Stock Returns for Supra Trends
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.75% | -3.07% | -3.33% | -70.44% | -73.52% | +79.01% |


























