Ramco Cements , a leading player in India's cement industry, has announced bold expansion plans aimed at nearly doubling its revenue over the next four to five years. The company, which reported revenues of Rs 8,539.00 crore in FY25, is now setting its sights on achieving a target of Rs 16,000.00 crore by FY29-30.

Expansion Plans

The cornerstone of Ramco Cements' growth strategy is a significant capacity expansion initiative. The company plans to increase its cement production capacity to 30 million tonnes by March-June 2026. This expansion will be facilitated by a Rs 1,000.00 crore investment in its Kurnool plant in Andhra Pradesh.

Launch of 'Hard Worker' Brand

In a strategic move to diversify its product portfolio, Ramco Cements has introduced 'Hard Worker', a new brand identity for its construction chemicals division. The launch includes a range of 20 specialized products such as tile adhesives, waterproofing solutions, bonding agents, and repair mortars.

Mr. P.R. Venketrama Raja, Managing Director of Ramco Cements, stated, "Hard Worker is more than a brand — it is a salute to the hardworking spirit of everyone, from construction workers and builders to individual homeowners. This launch reinforces our commitment to delivering application-specific solutions our customers can rely on, every time."

Financial Targets

The company has set ambitious targets for its construction chemicals division:

Mr. A.V. Dharmakrishnan, CEO of Ramco Cements, expressed confidence in the company's transformation, saying, "With Hard Worker, we are unifying and expanding our Construction Chemicals range to 20 products today and another 20 products coming soon. This would transform us from just a cement manufacturer to a complete 'Construction Solution Provider'."

Current Operations

Ramco Cements currently operates:

• 11 cement plants (5 integrated units and 6 grinding units)
• Total clinker capacity of 16 MnTPA
• Cement capacity of 24.44 MnTPA
• One packing plant (120 TPH)
• Five construction chemical plants with a combined capacity of 0.5 MnTPA

The company closed FY25 with revenues exceeding Rs 8,500.00 crore and profits of Rs 417.00 crore.

Market Response

Despite the announcement of these ambitious plans, the market response was muted. Ramco Cements' shares ended flat at Rs 1,083.10 on Tuesday.

As Ramco Cements embarks on this ambitious journey, the industry will be watching closely to see how these strategic initiatives unfold and impact the company's position in India's competitive cement and construction chemicals market.

Ramco Cements , a leading Indian cement manufacturer, has announced a significant expansion of its construction chemicals portfolio with the launch of 'Hard Worker', a new brand identity for its specialized product range. This strategic move aims to transform the company from a cement manufacturer to a comprehensive construction solution provider.

New Brand Identity and Product Range

The 'Hard Worker' brand encompasses a range of 20 specialized products, including tile adhesives, waterproofing solutions, bonding agents, and repair mortars. All products are manufactured in-house at Ramco's facilities, emphasizing the company's commitment to quality control and sustainability.

P.R. Venketrama Raja, Managing Director of Ramco Cements, stated, "Hard Worker is more than a brand — it is a salute to the hardworking spirit of everyone, from construction workers and builders to individual homeowners. This launch reinforces our commitment to delivering application-specific solutions our customers can rely on, every time."

Ambitious Growth Targets

The Construction Chemicals division of Ramco Cements generated revenue of ₹210.00 crores. With the launch of 'Hard Worker', the company has set an ambitious target of ₹2,000.00 crores in revenue from this division within the next 4-5 years, representing a tenfold growth.

A.V. Dharmakrishnan, CEO of Ramco Cements, shared the company's vision: "With Hard Worker, we are unifying and expanding our Construction Chemicals range to 20 products today and another 20 products coming soon. This would transform us from just a cement manufacturer to a complete 'Construction Solution Provider' making it easier for customers to find the perfect fit for their needs, while ensuring world-class performance."

Market Expansion and Marketing Strategy

Currently, the 'Hard Worker' product range is available across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Odisha, and West Bengal through Ramco's extensive dealer network. The company plans to leverage its existing cement distribution network of over 9,700 dealers and 24,000 sub-dealers to expand its reach.

To support the launch, Ramco Cements is preparing a nationwide 360-degree marketing campaign that will span TV, digital, outdoor, and in-store branding. Balaji K Moorthy, Executive Director – Marketing, emphasized the importance of this campaign in creating strong awareness for the 'Hard Worker' brand.

Industry Outlook and Company Position

The Indian construction chemicals market is projected to reach ₹40,000.00 crores by 2030, driven by rapid urbanization and infrastructure expansion. Ramco Cements, with its annual revenue of approximately ₹8,500.00 crores, is well-positioned to capitalize on this growth.

The company operates 11 cement plants with a total clinker capacity of 16 MnTPA and cement capacity of 24.44 MnTPA. Additionally, Ramco Cements has invested in sustainable energy, operating 403.94 MW of captive power, including thermal, waste heat recovery systems, and wind energy.

As Ramco Cements transitions from a traditional cement manufacturer to a comprehensive construction solution provider, the 'Hard Worker' brand launch marks a significant milestone in the company's strategic growth plan. With its focus on innovation, quality, and customer-centric solutions, Ramco Cements aims to play a pivotal role in shaping the future of India's construction chemical landscape.