Prime Fresh Limited , a leading integrated agriculture value chain company, has announced ambitious plans to invest over ₹150.00 crore in Maharashtra over the next 2-3 years. The investment aims to establish two fully integrated Peri-Urban Vegetable Clusters in and around Nashik and Pune, marking a significant step in transforming the agri-supply chain landscape in the region.

Project Submission and Approval

On August 18, 2025, Prime Fresh Limited submitted two detailed project reports to the National Horticulture Board (NHB) for its Cluster Development programme. The company has already received preliminary approval for both project applications during the evaluation stage, positioning it as one of the first to advance in this initiative.

Scope and Focus

The strategic investment will focus on more than 12 key fruit and vegetable crops, aiming to:

• Strengthen procurement capabilities
• Deepen backward integration
• Expand the company's product portfolio

The projects are designed to build a robust, technology-driven supply chain ecosystem encompassing pre-production, production, post-harvest management, market linkages, and value addition across multiple villages and talukas in Maharashtra.

Expected Impact

This landmark initiative is projected to deliver significant economic and social benefits:

1. Job Creation: Over 25,000 direct and indirect jobs across Maharashtra
2. Farmer Income Growth: 15,000+ farmers expected to see a 35-50% income increase over 3-4 years
3. Post-Harvest Efficiency: Reduction in losses with improvements in quality and traceability
4. Market Supply & Export Boost: Strengthening of domestic supply chains and expansion of export capabilities

Cluster Development Model

The initiative will support and consolidate small and marginal farmers through:

• Backward Linkages: Providing access to high-quality inputs, advanced farming technologies, irrigation systems, mechanisation, and capacity-building programs
• Forward Linkages: Establishing aggregation centres, processing hubs, cold chain logistics, branding, and marketing infrastructure

Strategic Alignment

This investment aligns with India's goal of becoming a global hub for high-value horticultural exports and contributes to the vision of a self-reliant India (Atmanirbhar Bharat). It also positions Prime Fresh Limited to cater effectively to the growing domestic demand driven by urbanization and rising incomes.

Company Statement

Jasmin Doshi, Company Secretary of Prime Fresh Limited, stated in the official filing, "This transformative investment will significantly strengthen PFL's procurement capabilities, deepen backward integration, and expand its product portfolio."

Prime Fresh Limited, established in 2007, continues to redefine excellence in agri-supply chain management through innovation, sustainability, and farmer-centric initiatives. As this ambitious project unfolds, it is expected to create a next-generation agricultural ecosystem grounded in efficiency, transparency, innovation, and sustainability.

Prime Fresh Limited , a fully integrated agriculture value chain company specializing in fruits and vegetables supply, has announced its financial results for the first quarter, showcasing robust growth and strategic expansions.

Financial Highlights

The company reported steady revenue from operations at ₹533.40 million for Q1. However, the real story lies in its profitability metrics:

Prime Fresh Limited demonstrated significant improvement in its profitability. The company's EBITDA (excluding other income) grew by 29% quarter-on-quarter to ₹39.70 million, with the EBITDA margin expanding to 7% from 6% in the previous quarter. Net profit surged by an impressive 48% to ₹28.60 million, while the PAT margin improved to 5% from 4%.

Strategic Initiatives and Operational Expansions

During Q1, Prime Fresh Limited launched several strategic initiatives to drive growth and expand its market presence:

1. New Distribution Center: Commenced operations at a new distribution center in Lucknow, strengthening its presence in North India.

2. UP Mangoes Operations: Launched operations for UP Mangoes, enhancing backward integration in the mango portfolio from the farm level.

3. Tomato Operations: Expanded tomato operations across multiple states including Madhya Pradesh, Uttar Pradesh, Karnataka, and Himachal Pradesh, reinforcing regional sourcing and product diversification.

4. Banana Category Entry: Entered the banana category with operations starting in Maharashtra, marking a step towards building a new growth driver.

5. Sales Network Expansion: Extended the sales network for bananas in Delhi, Haryana, and Punjab, improving market penetration and category diversification.

6. Revival of Siliguri Operations: Restarted operations in Siliguri, North East, with a diversified fruit portfolio including UP Mangoes, Maharashtra Pomegranates, Guavas, Bananas, and Grapes, solidifying the company's pan-India presence.

Management Commentary

Mr. Hiren Ghelani, Founder and Whole Time Director of Prime Fresh Limited, expressed satisfaction with the company's performance, stating, "Our performance in Q1 reflects a resilient start, with revenue holding firm at ₹533.40 Mn, a testament to the enduring strength of our core business amidst a dynamic market landscape."

He further added, "Going forward, we anticipate higher growth to be driven by strong performance in key product categories, particularly Pomegranates, Guavas, Bananas, and Tomatoes. These crops continue to show robust demand dynamics and strategic alignment with our market expansion initiatives."

Prime Fresh Limited's integrated model, strong execution, and continued focus on value creation position the company well to capitalize on opportunities. The management remains confident in sustaining this growth trajectory, leveraging its strategic initiatives and operational expansions.