PN Gadgil Jewellers , a prominent name in the Indian jewelry market, has expanded its LiteStyle sub-brand by launching a new shop-in-shop counter at their Solapur store. This move marks a significant step in the company's strategy to cater to the evolving preferences of young, style-conscious women.

LiteStyle: Redefining Everyday Jewelry

LiteStyle, PN Gadgil Jewellers' lightweight fine jewelry sub-brand, offers a curated range of gold and diamond jewelry that strikes a balance between affordability and elegance. The brand focuses on minimalist, pocket-friendly designs suitable for daily wear, moving beyond traditional occasion-based jewelry.

Expansion Strategy

The new shop-in-shop counter in Solapur reflects PN Gadgil Jewellers' commitment to expanding access to versatile fine jewelry. This launch is part of the company's broader expansion plans, which recently included the opening of a new store under the Franchise Owned, Company Operated (FOCO) model in Kolhapur, Maharashtra, bringing their total store count to 60.

Celebrity Endorsement

Actress Meera Jagannath, who attended the inauguration in Solapur, shared her thoughts on the brand: "LiteStyle is jewelry that reflects today's woman who is independent, confident, and graceful. It is not just about occasion wear, but about celebrating yourself every single day."

Launch Offer

To commemorate the launch, PN Gadgil Jewellers is offering an attractive promotion:

This limited-time offer provides customers with an opportunity to explore the new collection at a more accessible price point, potentially boosting early sales and brand awareness in the Solapur market.

PN Gadgil Jewellers' expansion of the LiteStyle brand in Solapur demonstrates the company's adaptability to changing consumer preferences and its commitment to providing modern, everyday jewelry options to a wider audience. As the jewelry market continues to evolve, PN Gadgil Jewellers appears to be positioning itself to meet the demands of a new generation of jewelry consumers.

PN Gadgil Jewellers , the renowned Indian jewellery brand with a legacy spanning over 193 years, has marked a significant milestone in its expansion strategy by opening a new store in Kolhapur, Maharashtra. The grand launch, coinciding with the auspicious Navratri festival, underscores the company's commitment to growth and cultural connection.

A Strategic Expansion

The new store, located on Station Road in Kolhapur, represents PNG Jewellers' first foray into this culturally rich city. Kolhapur, known for its deep-rooted traditions and entrepreneurial spirit, provides an ideal setting for PNG's unique blend of heritage and innovation in jewellery design.

Extensive Product Range

The Kolhapur outlet showcases an impressive array of PNG Jewellers' offerings, including:

• Gold jewellery
• Diamond jewellery
• Silver jewellery
• Platinum jewellery

Customers can explore timeless bridal collections such as Pratha, Katha, Eiina, and Saptam, alongside contemporary lightweight designs, catering to both traditional and modern preferences.

Celebratory Offers

To commemorate the store launch, PNG Jewellers has introduced attractive promotional offers:

• Up to 50% off on gold jewellery making charges
• Up to 100% off on diamond jewellery making charges

These offers are valid from September 22 to October 26, providing customers with an excellent opportunity to acquire exquisite pieces during the festive season.

Star-Studded Inauguration

The store's grand opening was graced by Bollywood actress Raveena Tandon, who shared her thoughts on the occasion: "Kolhapur is known for its deep-rooted culture and strong traditions, and PNG Jewellers beautifully complements that spirit with jewellery that is elegant, authentic, and meaningful. I am delighted to be a part of this moment that blends heritage with modern craftsmanship."

Management's Perspective

Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, expressed his enthusiasm about the expansion: "Kolhapur has always been close to our hearts, and opening our first store here during Navratri is truly special. The city is a cultural powerhouse with a glorious legacy and also a symbol of prosperity and progress. With this store, we aim to bring PNG's craftsmanship and trust to Kolhapur's people, celebrating their traditions while being part of their modern aspirations."

Looking Ahead

This strategic expansion in Kolhapur strengthens PNG Jewellers' presence in Maharashtra and reinforces its commitment to bringing trusted, high-quality jewellery to evolving consumer bases. As the company continues to grow, it maintains its focus on blending traditional craftsmanship with modern design sensibilities, catering to the diverse needs of its customers across India and the USA.

The launch of the Kolhapur store, coupled with the recent introduction of the LiteStyle shop-in-shop concept in Chhatrapati Sambhajinagar, demonstrates PNG Jewellers' dynamic approach to market expansion and product diversification. These moves position the company to capture a wider customer base and adapt to changing consumer preferences in the competitive jewellery market.