Persistent Systems Unveils AI-Powered Experience Transformation Studio
Persistent Systems has opened an Experience Transformation (XT) Studio in Pune, India, designed to revolutionize AI-powered user experiences. The studio features design thinking areas, UX consulting zones, and immersive showcases. It aims to bridge the gap between AI capabilities and user needs, addressing challenges in delivering differentiated digital experiences. The company plans to expand XT Studio locations globally, aligning with its AI-first strategy and platform-led foundation.

*this image is generated using AI for illustrative purposes only.
Persistent Systems , a global leader in Digital Engineering and Enterprise Modernization, has launched its state-of-the-art Experience Transformation (XT) Studio in Pune, India. This innovative space is designed to revolutionize how businesses create and deliver AI-powered user experiences, streamline workflows, and drive better outcomes across the entire product lifecycle.
Bridging AI Capabilities with User Needs
The XT Studio addresses a critical gap in the industry: the challenge of integrating advanced AI capabilities with real user needs. Many enterprises struggle to deliver differentiated digital experiences, often introducing user experience late in the development cycle. This leads to delays, rework, and fragmented solutions with disappointing returns on investment.
Key Features of the XT Studio
The XT Studio is not just a physical space; it's a comprehensive ecosystem for innovation and co-creation. Here are some of its standout features:
| Feature | Description |
|---|---|
| Design Thinking and Workshop Areas | Structured environment for innovation sprints, journey mapping, and solution development |
| UX Consulting and Collaboration Zones | Co-creation spaces for ideating, prototyping, and refining user experiences |
| Immersive Experience Transformation Showcases | Industry-specific demonstrations that bring solutions to life and highlight business impact |
AI-First Strategy and Global Expansion
The launch of the XT Studio aligns with Persistent's strong platform-led foundation and AI-first strategy. It serves as a tangible representation of how the company helps clients accelerate time-to-value by aligning business objectives with user expectations.
Sandeep Kalra, Chief Executive Officer and Executive Director of Persistent, emphasized the importance of this initiative: "Enterprises today compete on experiences as much as on products and AI is the enabler that makes this possible at scale. The XT Studio brings to life our strong platform-led foundation and AI-first strategy, where design-led thinking, advanced technologies and deep domain expertise converge."
Persistent plans to expand XT Studio locations to other key regions in India, the U.S., Europe, and APAC. This expansion aims to attract top talent, partners, and clients to co-create the future of how people experience technology.
Impact on Digital Transformation
The XT Studio sets a new benchmark for digital transformation by:
- Embedding a human-centered approach as a foundational element of every initiative
- Ensuring AI is adopted not just functionally, but intuitively
- Integrating business strategy, UX consulting, and product engineering within an immersive environment
As businesses continue to navigate the ever-evolving digital landscape, Persistent's XT Studio stands as a beacon of innovation, turning creative ideas into real-world impact and helping enterprises thrive in the age of AI-powered experiences.
Historical Stock Returns for Persistent Systems
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.20% | +2.16% | +23.62% | +12.03% | +6.12% | +929.07% |
















































