Marico Limited , a leading Indian consumer goods company, has announced a significant move to strengthen its position in the healthy foods segment. The company has entered into a definitive agreement to acquire the remaining 46.02% stake in HW Wellness Solutions Private Limited, the owner of the 'True Elements' brand, for up to Rs 138.00 crores in cash.

Acquisition Details

Marico had previously acquired a 53.98% stake in HW Wellness in May 2022, making it a subsidiary. With this latest transaction, Marico's ownership in HW Wellness will increase to 100%, transforming it into a wholly-owned subsidiary. The acquisition is expected to be completed by September 30, 2025, subject to the satisfaction of terms and conditions outlined in the definitive agreement.

About HW Wellness and True Elements

HW Wellness Solutions Private Limited, incorporated in 2013 and headquartered in Pune, Maharashtra, operates in the packaged foods industry. The company owns the 'True Elements' brand, which has established itself as a digital-first brand in the healthy breakfast and snacking categories.

Financial Performance

HW Wellness has shown impressive growth over the past three financial years:

The company has more than doubled its turnover in FY 2024-25 compared to the previous year, demonstrating strong market traction for its products.

Strategic Implications

Vinay M A, Company Secretary & Compliance Officer of Marico Limited, stated in the regulatory filing that the strategic investment in HW Wellness has enabled Marico to scale its presence in the healthy breakfast and snacking categories. Additionally, it has accelerated Marico's digital transformation journey by adding another digital-first brand with a strong and differentiated proposition to its portfolio.

Regulatory Compliance

The acquisition falls under the category of a related party transaction, as it involves the purchase of stakes held by the founders of HW Wellness. However, Marico has confirmed that the transaction is being conducted on an arm's length basis. The company also noted that its promoter and promoter group do not have any interest in this transaction.

This strategic move by Marico underscores the company's commitment to expanding its presence in the rapidly growing healthy foods segment and strengthening its digital capabilities in the consumer goods market.

Marico Limited , a leading Indian FMCG company, has announced the launch of its latest premium hair care product, Parachute Advansed Olive Enriched Coconut Hair Oil. This new offering combines the benefits of coconut oil with olive oil, targeting consumers seeking advanced hair nourishment and strength.

Product Features and Benefits

The new Parachute Advansed Olive Enriched Coconut Hair Oil is designed to provide multiple benefits for hair health:

• Reduces hair fall by up to 10x
• Strengthens hair, making it up to 90% stronger
• Helps reduce breakage and supports healthy hair growth
• Locks in protein, promoting up to 10x stronger hair

Expert Insight

Dr. Shilpa Vora, Chief R&D Officer at Marico, commented on the product launch: "Olive oil has long been treasured for its benefits, and we're excited to bring the goodness of this natural ingredient to haircare. It has been cherished for centuries for its nourishing properties, while coconut-based hair oil is a trusted favourite in Indian homes. Together, they make a powerful duo that strengthens hair from within."

Target Market and Availability

The new product is aimed at contemporary, digitally-savvy consumers who are well-informed about emerging beauty trends and ingredients. Marico is positioning this launch to reinforce its portfolio of natural haircare solutions.

Parachute Advansed Olive Enriched Coconut Hair Oil is priced at Rs. 350.00 for a 300 ml bottle and is available exclusively on e-commerce platforms.

Expanding the 'Superblend' Portfolio

This launch expands Marico's existing 'superblend' portfolio, which now includes:

• Parachute Advansed Rosemary Enriched Coconut Hair Oil for long and thick hair
• Parachute Advansed Bhringraj Enriched Coconut Hair Oil for hairfall control
• Parachute Advansed Almond Enriched Coconut Hair Oil for soft and silky hair
• Parachute Advansed Castor & Shea Enriched Coconut Hair Oil for healthy hair growth

About Marico Limited

Marico is a prominent player in the global beauty and wellness categories. The company's products reach 1 out of every 3 Indians, with a diverse portfolio of brands including Parachute, Saffola, Hair & Care, Nihar Naturals, and many others. The company's international consumer products portfolio contributes to about 25% of the Group's revenue.

This latest product launch demonstrates Marico's commitment to innovation in the hair care sector and its focus on meeting the evolving needs of modern consumers seeking natural, effective hair care solutions.