Electronics Mart India Limited (EMIL) has announced the sale of its four IQ retail stores, specialized in Apple products, to Angel Teletech Pvt. Ltd. for a consideration of ₹8.00 crores. The strategic move, aimed at realigning the company's focus, involves the divestment of stores located in Telangana and Andhra Pradesh.

Transaction Details

The sale agreement, signed on August 23, 2025, includes the following stores:

• IQ Attapur, Telangana
• IQ Madhapur, Telangana
• IQ Rajahmundry, Andhra Pradesh
• IQ Kurnool, Andhra Pradesh

The transaction is expected to be completed by September 10, 2025.

Financial Impact

According to the company's disclosure:

These figures underscore the relatively minor financial impact of the divestment on EMIL's overall operations.

Strategic Rationale

EMIL cited several reasons for the disposal:

1. Strategic realignment to strengthen its own retail brands and innovative retail concepts.
2. Optimization of resources and return on investment, given the IQ stores' lesser contribution to operating profits.
3. Long-term focus on proprietary retail formats such as "Audio & Beyond," "Easy Kitchen," and "Kitchen Stories."

About the Buyer

Angel Teletech Pvt. Ltd., the acquiring company, is described as a leading Apple Authorized Reseller. The company has been operating exclusive Apple outlets across Rajasthan under the iaccord brand since 2015, with their association with Apple dating back to 2013. Currently, Angel Teletech boasts nine stores across Rajasthan.

Market Implications

This move by Electronics Mart India Limited reflects a trend in the consumer electronics retail sector where companies are reassessing their brand portfolios and focusing on proprietary formats. The sale of the IQ stores, which specialized in Apple products, to a dedicated Apple reseller like Angel Teletech, may indicate a shift towards more specialized and focused retail strategies in the tech product market.

As the consumer electronics landscape continues to evolve, EMIL's decision to concentrate on its own branded stores and innovative retail concepts could potentially lead to a more streamlined and efficient operation. The impact of this strategic shift on the company's future performance and market position will be closely watched by industry observers and investors alike.

Electronics Mart India Limited (EMIL) has announced the expansion of its retail network with the opening of a new Bajaj Electronics store in Palasa, Andhra Pradesh. The company, known for its multi-brand electronics retail chain, commenced commercial operations of the new outlet on August 16, 2025.

Store Details

The new Bajaj Electronics store, located in Palasa, Andhra Pradesh, boasts a retail area of 5,000 square feet. This spacious outlet is set to offer a wide range of electronic products to customers in the region. The store's address is:

12-14-180, & 12-14-191, Survey No. 221/7, Srikakulam, Kasibugga, Palasa, Andhra Pradesh — 532221

Strategic Expansion

This move marks another step in Electronics Mart India's strategic expansion plan, strengthening its presence in Andhra Pradesh. The company operates under its trademark brand 'Bajaj Electronics', which has become synonymous with quality electronic products and appliances in the region.

Regulatory Compliance

In compliance with Regulation 30 read with Schedule III Part B of SEBI (LODR) Regulations, 2015, Electronics Mart India Limited officially informed the National Stock Exchange of India and BSE Limited about the commencement of commercial operations at this new location.

Company Overview

Electronics Mart India Limited continues to expand its retail footprint. The company's registered office is located in Hyderabad, and it has been actively growing its presence in the electronics retail sector.

This latest addition to EMIL's retail network underscores the company's commitment to bringing a diverse range of electronic products closer to consumers in various parts of Andhra Pradesh and potentially beyond.