DCB Bank and ZET Launch Innovative Secured Credit Card on RuPay Network
DCB Bank, in partnership with fintech platform ZET, has introduced a co-branded secured credit card on the RuPay network. The card is backed by a fixed deposit and supports UPI payments, targeting first-time borrowers and underserved customers. It aims to address India's credit gap, where nearly half of adults lack formal credit access. The card offers the potential to build a 700+ credit score in 30-45 days while allowing customers to earn interest on their deposits. This initiative could significantly expand access to formal credit in India, especially in smaller towns and semi-urban markets through digital onboarding.

*this image is generated using AI for illustrative purposes only.
DCB Bank , in collaboration with fintech platform ZET, has introduced a groundbreaking co-branded secured credit card on the RuPay network. This innovative financial product aims to bridge India's credit gap by targeting first-time borrowers and underserved customers.
Key Features of the DCB Bank-ZET Secured Credit Card
Feature | Description |
---|---|
Backing | Fixed deposit |
Network | RuPay |
UPI Payments | Supported |
Target Audience | First-time borrowers, underserved customers |
Credit Score Impact | Potential to build 700+ score in 30-45 days (as claimed by ZET) |
Additional Benefit | Earn interest on deposits while accessing credit |
Addressing India's Credit Gap
The partnership between DCB Bank and ZET comes at a crucial time for India's financial landscape:
- Nearly half of Indian adults remain outside the formal credit system
- Only about 90 million credit card users in a credit-eligible population of over 400 million
Advantages of the Secured Credit Card Model
For Banks
- Risk mitigation through fixed deposit collateral
For Customers
- Accessible entry point to formal credit
Market Reach
- Digital onboarding through ZET enables penetration into smaller towns and semi-urban markets
This innovative approach to credit card issuance could potentially revolutionize access to formal credit in India, especially for those who have been traditionally underserved by the banking sector. By combining the security of a fixed deposit with the flexibility of a credit card, DCB Bank and ZET are offering a unique solution that could help millions of Indians build their credit history while enjoying the benefits of modern digital banking.
As the financial landscape continues to evolve, such partnerships between traditional banks and fintech platforms may become increasingly common, driving financial inclusion and expanding access to credit across India.
Historical Stock Returns for DCB Bank
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+0.54% | -1.25% | +3.68% | +10.38% | +10.61% | +63.40% |