Amul Slashes Prices on Over 700 Products Following GST Rate Cuts
The Gujarat Cooperative Milk Marketing Federation (GCMMF), owner of the Amul brand, has announced significant price reductions across more than 700 products in response to recent GST rate cuts. The price cuts affect a wide range of items including butter, ghee, UHT milk, ice cream, cheese, paneer, chocolates, and various other dairy and food products. Notable reductions include butter (100gm) from ₹62 to ₹58, and ghee (1 liter) from ₹650 to ₹610. GCMMF expects these price cuts to stimulate demand and contribute to growth in turnover. This move follows GCMMF's strong financial performance, with an 11% revenue growth to ₹65,911 crore in the previous financial year.
*this image is generated using AI for illustrative purposes only.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), the organization behind the renowned Amul brand, has announced significant price reductions across more than 700 products. This move comes in response to recent cuts in Goods and Services Tax (GST) rates.
Wide Range of Products Affected
The price cuts encompass a broad spectrum of Amul's product lineup, including:
- Butter
- Ghee
- UHT milk
- Ice cream
- Cheese
- Paneer
- Chocolates
- Bakery products
- Frozen dairy items
- Potato snacks
- Condensed milk
- Peanut spread
- Malt-based beverages
Notable Price Reductions
Some of the key price reductions include:
| Product | Old Price | New Price | Reduction |
|---|---|---|---|
| Butter (100gm) | 62.00 | 58.00 | 4.00 |
| Ghee (1 liter) | 650.00 | 610.00 | 40.00 |
| Processed Cheese (1kg) | 575.00 | 545.00 | 30.00 |
| Frozen Paneer (200gm) | 99.00 | 95.00 | 4.00 |
Expected Impact on Demand and Growth
GCMMF anticipates that these price reductions will stimulate demand for their products and contribute to growth in turnover. The move is expected to benefit consumers while potentially increasing sales volume for the cooperative.
Recent Financial Performance
The price cut announcement comes on the heels of strong financial performance by GCMMF. In the previous financial year, the federation reported:
- 11% revenue growth, reaching ₹65,911 crore
- Total Amul brand turnover increased to ₹90,000 crore from approximately ₹80,000 crore
About GCMMF
The Gujarat Cooperative Milk Marketing Federation is owned by 36 lakh farmers, highlighting its significant role in the agricultural and dairy sectors of India. The federation has communicated the updated pricing to its extensive trade network, which includes distributors, Amul parlours, and retailers across the country.
This strategic move by GCMMF demonstrates the cooperative's commitment to passing on the benefits of tax reductions to consumers while potentially strengthening its market position in the competitive dairy and food products industry.
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