ABB India Reports Record Backlog and Ramps Up Product Localization
ABB India plans to increase localization of products for the Indian market to strengthen channel partnerships. The company has achieved a record backlog exceeding Rs 10,000 crores, with deliveries scheduled over 18-24 months. ABB India maintains a 12-15% margin band and continues advancing software development for robotics. Over 90% of locally manufactured products are consumed within India. The company now serves 23 industry segments, up from six initially. ABB India's revenue has grown 20 times and profit after tax 37 times since 1994, with a threefold expansion in manufacturing footprint.

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ABB India , a leading player in electrification and automation, has announced plans to intensify its efforts in localizing more products for the Indian market. This strategic move is aimed at strengthening the company's channel partnerships, as revealed during a recent conference call.
Record Backlog and Financial Outlook
ABB India has achieved its highest ever backlog, exceeding Rs 10,000.00 crores, with deliveries scheduled over the next 18-24 months. The company maintains its policy of not providing specific quantitative guidance while working to sustain its historical margin band of 12-15% amid current challenges. ABB India is experiencing delayed decision-making on large projects but continues advancing software development for robotics, including digital twin technology and AI capabilities.
Enhancing Local Manufacturing
The company's 'Local for Local' strategy has been a cornerstone of its operations in India. Currently, over 90% of ABB India's locally manufactured products are consumed within the country. This approach has not only helped in meeting local demand but has also contributed to the company's robust growth in the Indian market.
Expanding Product Portfolio
ABB India has significantly expanded its operations over the years, evolving from a traditional electrical equipment and engineering firm to a future-ready electrification and automation technology leader. The company now serves 23 industry segments, a substantial increase from just six in its early years.
Strengthening Channel Partnerships
By focusing on product localization, ABB India aims to:
- Improve product availability and reduce lead times
- Enhance customization capabilities to meet specific local requirements
- Strengthen relationships with channel partners by providing them with more locally relevant products
Commitment to India's Growth
Sanjeev Sharma, Country Head and Managing Director of ABB India, emphasized the company's commitment to India's progress. He stated, "As India enters a new era of modern infrastructure, digitalization, and energy transition, ABB is proud to play a role that shapes the future of the country."
Impressive Growth Trajectory
ABB India's growth story in the country has been remarkable:
- Revenue has increased 20 times since 1994
- Profit After Tax (PAT) has grown 37 times in the same period
- The company's manufacturing footprint has expanded three-fold, with green-certified facilities
Conclusion
As ABB India continues to align its product offerings with local market needs, the company is well-positioned to capitalize on India's growing demand for electrification and automation solutions. This localization strategy is expected to not only boost ABB's market presence but also contribute significantly to the country's 'Make in India' initiative and overall industrial growth.
The company's focus on strengthening channel partnerships through increased product localization, coupled with its record backlog and ongoing technological advancements, demonstrates its long-term commitment to the Indian market and its adaptability to evolving market dynamics.
Historical Stock Returns for ABB
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-1.21% | -9.82% | -13.91% | -12.43% | -32.61% | +458.94% |