Xcel Brands, Inc. (NASDAQ: XELB) has entered into a licensing agreement with KBL Group for OFF/DUTY by Coco Rocha, an elevated fashion and accessories brand. The partnership designates KBL Group as the production partner for the brand's ready-to-wear collections. This collaboration is intended to support the continued growth of OFF/DUTY by Coco Rocha as it expands its fashion offerings across multiple retail distribution channels.

Under the terms of the agreement, KBL Group will leverage its expertise in sourcing, product development, manufacturing, and supply chain management. The company will act as a strategic extension to execute the brand's vision with a focus on quality and craftsmanship. The agreement aligns with Xcel Brands' strategy to build influencer-led brands through social commerce and livestream shopping.

OFF/DUTY by Coco Rocha was created to reflect the realities of modern life, offering wardrobe essentials designed for women on the move. The brand is inspired by pieces relied upon by Coco Rocha throughout her two-decade career. It aims to deliver stylish, versatile, and functional pieces that transition from day to night.

Robert W. D'Loren, Chairman and Chief Executive Officer of Xcel Brands, emphasized the importance of the partnership. He stated that KBL Group brings exceptional expertise in product development and manufacturing, making them an ideal partner. D'Loren noted that having a partner capable of executing Coco Rocha's vision with high standards is critical as the company continues to build the brand.

David Guisinger, Chief Executive Officer of KBL Group, expressed pride in partnering with Xcel Brands and OFF/DUTY by Coco Rocha. He highlighted the combination of Xcel's innovative approach to brand building with KBL's expertise in product development and execution. Guisinger stated that the partnership aims to create a meaningful lifestyle brand that reflects today's consumer while developing growth opportunities across multiple distribution channels.

Xcel Brands has entered a licensing partnership with EcoStrong to develop pet care and home cleaning products under the Trust. Respect. Love by Cesar Millan brand. The collaboration will introduce a collection of innovative products, including cleaning solutions, odor management tools, and shampoos and conditioners, designed to support healthier homes and happier pets. This partnership leverages Cesar Millan's philosophy that trust, respect, and love are the foundation of meaningful relationships between pets and their owners.

The product line will combine practical everyday functionality with environmentally safe grooming and odor control solutions. EcoStrong, known for its high-performance household and pet care solutions powered by natural, plant-based, and bio-enzymatic technologies, will bring its expertise in pet-safe products to the collaboration. The collection aims to meet consumer demand for effective and sustainable solutions in the pet care category.

Robert D'Loren, Chairman and Chief Executive Officer of Xcel Brands, highlighted the strategic value of the partnership. "Cesar Millan is one of the most recognized and trusted names in the pet space, and this partnership allows us to expand his philosophy into thoughtfully designed pet care products," he said. Bryan Sims, Chief Executive Officer and President of EcoStrong, emphasized the alignment of missions, noting that Cesar Millan's focus on building stronger relationships with pets complements EcoStrong's commitment to creating safer environments for families and their pets.

Cesar Millan expressed his enthusiasm for the project, stating that trust, respect, and love are the foundation of every relationship with a dog. He added that he is excited to work with EcoStrong Pet Products and Xcel Brands to create products that support healthier homes and happier pets. The collection will include premium grooming essentials and other pet care products designed to help owners maintain clean and comfortable living environments.

Key Partnership Details

Xcel Brands, a media and consumer products company, specializes in building influencer-led brands through social commerce and livestream shopping. The company owns and manages a portfolio of brands, including Halston and C. Wonder, and holds interests in other influencer-led brands. EcoStrong is a rapidly growing consumer brand in the pet care category, recognized for its innovative and sustainable product offerings.