Xcel Brands, Inc. announced an exclusive licensing collaboration between its handbag brand Baggallini and internationally renowned model and entrepreneur Coco Rocha on June 10, 2026. The partnership will debut with a limited-edition capsule collection designed by Rocha, targeting the modern woman by blending Baggallini's signature organization with Rocha's sophisticated style. The stock rose 16.85% to $2.10 in after-hours trading following the announcement, with over 10 million shares traded against a float of less than four million shares.

The six-piece collection draws inspiration from Rocha's extensive travel experience as a supermodel and businesswoman. The centerpiece is the Super Bagg, an oversized statement silhouette designed to merge elevated style with practical organization. The capsule also includes three of Baggallini's most-loved silhouettes: the Lexington Backpack, Crescent Convertible Hobo, and Central Park Sling. Each style is reimagined in an exclusive olive green colorway personally selected by Rocha.

Coco Rocha emphasized the practical origins of the design, stating that her career involving constant movement between photoshoots, airports, and family life informed her desire to create a stylish yet functional bag. "For most of my career, I've been constantly on the move," Rocha said. "Traveling between photoshoots, airports, and family life. Along the way, I've learned that being prepared is one of life's most underrated luxuries."

Lydia Feniger, Vice President of Marketing at Baggallini, noted that Rocha embodies the multifaceted woman the brand designs for, making her an ideal partner to create a collection that balances statement-making style with thoughtful organization. Robert W. D'Loren, Chairman and Chief Executive Officer of Xcel Brands, highlighted that the partnership aligns with the company's vision of connecting influential talent with lifestyle brands.

"Coco Rocha's global influence, entrepreneurial spirit, and authentic understanding of the modern woman's lifestyle made her an exceptional partner for Baggallini," D'Loren said. "The Super Bagg and the broader capsule collection deliver the perfect balance of style, versatility, and function that today's consumer expects."

Key Partnership Details