United Breweries launches Heineken Silver in Haryana

united breweries has announced the launch of Heineken Silver in the state of Haryana effective May 19, 2026. The company disclosed this information in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The introduction of this product marks an expansion of the company's premium portfolio within the domestic market.

Heineken Silver is categorized as a Premium Mild Lager Beer. The company stated that the current launch is focused on catering to the domestic market only. The product is crafted from barley, hops, and water, offering a crisp and refreshing taste aimed at consumers seeking easy enjoyment.

Product Details

The following table outlines the key details of the product launch as provided by the company:

Sr. No.	Particulars	Description
1.	Name of the Product	Heineken® Silver
2.	Date of Launch	May 19, 2026
3.	Category of the Product	Premium Mild Lager Beer
4.	Whether it caters to domestic/ international market	The current launch is focused on catering to the domestic market only
5.	Name of the countries in which the product is launched (in case of international)	Not Applicable

Strategic Expansion

Vikram Bahl, Chief Marketing Officer of United Breweries Limited, highlighted the significance of this launch. He noted that bringing Heineken Silver to Haryana is an important step in growing the premium beer category in India. The company aims to meet the demand for smoother and lighter beers among consumers who prioritize refined experiences.

United Breweries Limited is headquartered in Bengaluru and is part of the HEINEKEN Company. It is recognized as the largest beer manufacturer in India, with a diverse portfolio that includes brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, and Amstel Grande.

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
+0.04%	-4.37%	-9.69%	-22.84%	-34.29%	+5.11%

United Breweries Limited has announced the closure of its brewery unit located at C/60, Focal Point, Ludhiana – 141010, Punjab, effective June 30, 2026. The decision was disclosed to stock exchanges on May 18, 2026, in the interest of transparency, and was also intimated to the Excise department of Punjab on the same date.

Long-Term Contract Brewing Arrangement Secured

In conjunction with the closure, the company has entered into a long-term capacity lease agreement with a Contract Brewing Unit to ensure continued and uninterrupted supply of its beer products across Punjab and neighbouring states, including Delhi. The company stated that this long-term lease will play a pivotal role in meeting future demand efficiently and sustainably through enhanced operations within the State of Punjab.

Key details of the closure and transition arrangement are outlined below:

Parameter:	Details
Unit Location:	C/60, Focal Point, Ludhiana – 141010, Punjab
Effective Closure Date:	June 30, 2026
Replacement Arrangement:	Long-term capacity lease with a Contract Brewing Unit
States Covered:	Punjab and neighbouring states, including Delhi
Excise Intimation Date:	May 18, 2026

Business Impact and Employee Commitments

United Breweries stated that the closure of the Ludhiana Brewery will not impact its business performance in the State of Punjab. The company reaffirmed its commitment to the state, its communities, and consumers, adding that it is committed to taking all necessary and responsible steps to support its employees and workmen through this transition.

The disclosure was signed by Nikhil Malpani, Company Secretary & Compliance Officer of United Breweries Limited, and filed with both BSE Limited and the National Stock Exchange of India Ltd on May 18, 2026.