United Breweries launched Heineken Silver in Assam on October 9, 2026. The premium mild lager is now available in 11 markets across India, addressing rising consumer demand for international beer experiences.

The launch complies with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The product is categorized as a premium mild lager and is currently focused exclusively on the domestic market. No international markets were included in this specific rollout.

Product details and pricing

Heineken Silver is brewed using barley, hops, water, and Heineken’s signature A-Yeast. The company employs a distinctive horizontal brewing process to achieve a smooth, crisp taste profile. The brand is positioned as a refreshing, easy-to-drink lager for consumers seeking quality and refreshment.

Pricing structure in Assam

The company has set specific retail prices for different pack sizes in the newly opened market. These prices reflect the premium positioning of the brand within the local competitive landscape.

Strategic expansion

Vikram Bahl, Chief Marketing Officer at United Breweries Ltd, stated that the expansion reflects growing consumer preference for premium beer offerings. He noted that Assam is an important market where consumers are increasingly exploring premium choices. This move follows recent launches in Kerala, Odisha, and Madhya Pradesh.

The company continues to drive premiumization through its pan-India manufacturing network and innovation-led growth strategy. United Breweries remains part of the HEINEKEN Company and holds a diverse portfolio including Kingfisher brands and Amstel Grande.

United Breweries Limited received a total tax refund of ₹100.83 crore from the Income Tax Department, marking a significant cash inflow for the brewer.

The refunds pertain to Assessment Years (AY) 2013-14 and 2020-21. The company disclosed the development in a filing to stock exchanges on October 6, 2026, citing compliance with SEBI Listing Regulations regarding the outcome of tax litigation.

Breakdown of Refund Amounts

The total amount comprises two distinct refunds determined by the Joint Commissioner of Income Tax following orders from the Income Tax Appellate Tribunal (ITAT).

Litigation Background

For AY 2013-14, the company’s return was selected for scrutiny, leading to an order under Section 143(3) of the Income Tax Act in October 2017 involving transfer pricing adjustments. The ITAT ruled partially in favor of the company in June 2022, remanding certain matters back to the Assessing Officer. The current refund stems from an order giving effect to that ITAT decision passed in January 2026.

Similarly, for AY 2020-21, corporate tax adjustments led to a scrutiny order in September 2022. The ITAT’s order in January 2024 resulted in a refund determination by the Assessing Officer in March 2026. The company has filed further appeals against specific adjustments in both cases, which remain pending adjudication before the High Court of Karnataka and other appellate forums.

What the Numbers Show

The interest component constitutes approximately 30% of the total refund amount (₹30.44 crore out of ₹100.83 crore). This indicates that a significant portion of the immediate financial benefit is derived from delayed payouts rather than just the reversal of principal tax demands. The company stated that this outcome has a positive impact on working capital and the profit and loss account through interest income.