Umiya Mobile operationalises 2 stores, proposes 37 new retail outlets post IPO
Umiya Mobile Limited has operationalised two new stores in Gujarat at Vyara and Amreli on April 21, 2026, and announced plans to expand its retail network with 37 proposed stores across Madhya Pradesh, Maharashtra, and Gujarat. The company, which operates under UMIYA MOBILE, MYPHONE, and PHONE PLUS brands, reported FY25 revenue of ₹601.17 crore, EBITDA of ₹10.94 crore, and PAT of ₹5.66 crore.

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Umiya mobile Limited has strengthened its market presence by operationalising two new retail stores in Gujarat and proposing an ambitious expansion of 37 additional stores across multiple states. The company filed this update under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 on April 22, 2026.
Newly Operational Stores
The company has operationalised two new retail stores in Gujarat, located in Vyara and Amreli, on April 21, 2026. This follows the earlier opening of five stores across Gujarat and Maharashtra on April 15, 2026, which were part of the company's growth strategy announced on February 19, 2026.
Proposed Expansion Plans
Umiya Mobile Limited has proposed the addition of 37 new retail stores across three states:
| State | Number of Stores | Proposed Locations |
|---|---|---|
| Madhya Pradesh | 13 | Raisen, Indore, Dhar, Neemuch, Jhabua, Ratlam, Depalpur, Bhopal, Bhind, Sehore, Ujjain |
| Maharashtra | 11 | Wardha, Pune, Ahilyanagar, Dhule, Washim, Nashik, Chhatrapati Sambhaji Nagar, Buldhana |
| Gujarat | 13 | Kheda, Ahmedabad, Jetpur, Tharad, Sabarkantha, Kheralu, Umreth, Surat |
Financial Performance
For FY25, the company reported total revenue of approximately ₹601.17 crore, EBITDA of ₹10.94 crore, and PAT of ₹5.66 crore. The company operates under three brands — UMIYA MOBILE, MYPHONE, and PHONE PLUS — offering smartphones from Apple, Samsung, Realme, Xiaomi, Oppo, Vivo, Motorola, Google Pixel, and Infinix, along with consumer durables from Sony, LG, Panasonic, and Godrej.
Management Perspective
Commenting on the expansion, Mr. Jadwani Kishorbhai Premjibhai, Managing Director, stated that the proposed addition of 37 new stores marks a significant step in the company's growth journey. He emphasised that the expansion into Madhya Pradesh, along with deeper penetration across existing markets, underscores the commitment to strengthening accessibility across Tier 1, Tier 2 and Tier 3 cities.
Company Information
Umiya Mobile Limited operates under CIN U32202GJ2012PLC073173 with its registered office located in Rajkot, Gujarat. The company's expansion notification was signed by Director Kishorbhai Jadwani (DIN: 06460690) and communicated to BSE Limited under scrip code 544464.
Historical Stock Returns for Umiya Mobile
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +2.58% | +4.87% | -4.29% | -43.16% | -25.41% | -25.41% |
How will Umiya Mobile finance the aggressive expansion of 37 new stores given their current EBITDA margin of less than 2%?
What impact could increased competition from e-commerce platforms and online retailers have on Umiya Mobile's physical store expansion strategy?
Will the company's expansion into Tier 2 and Tier 3 cities require different inventory management and supply chain strategies compared to their current operations?


































