Sphere Entertainment Co. (NYSE: SPHR) announced that its immersive attraction, The Wizard of Oz at Sphere, will debut a series of new and expanded 4D effects beginning Friday, September 25, 2026.

The enhancements aim to deepen audience immersion in the Las Vegas venue’s flagship show, which opened in August 2025. The company also confirmed that tickets for the experience are now available for purchase through the beginning of 2027.

Experience Enhancements

The updated production introduces several sensory additions to the existing narrative, which features a tornado scene that transports guests to the yellow brick road. The new effects include:

• Animatronic Winged Monkeys
• Themed scents
• "Glinda Glitter"
• Pyrotechnic fireworks
• Scented apples

Jennifer Koester, Sphere President and Chief Operating Officer, stated that the company is constantly exploring ways to push the boundaries of immersive storytelling. She noted that the upcoming enhancements take memorable moments from the experience to the next level.

Partnerships and Availability

The Wizard of Oz at Sphere is presented by Sphere Studios in collaboration with Warner Bros. Discovery, Google, and Magnopus. The experience offers multiple showtimes daily.

Sphere Entertainment Co. operates Sphere in Las Vegas, with plans announced for venues in Abu Dhabi and National Harbor. The company also includes MSG Networks, which operates regional sports networks and the MSG+ streaming product.

Sphere Entertainment Co. (NYSE: SPHR) announced that its flagship immersive experience, The Wizard of Oz at Sphere, has generated over $450 million in ticket sales and welcomed more than 3.6 million guests during its first year of operation. Since opening on August 28, 2025, the production has become a global destination, attracting visitors from all 50 US states and over 140 countries, signaling strong international demand for premium experiential entertainment.

The experience has been shown more than 850 times, utilizing Sphere’s 160,000-square-foot LED media plane, Sphere Immersive Sound’s 167,000 speakers, haptic seats, and 4D effects. Jen Koester, President and Chief Operating Officer of Sphere, stated that the response continues to exceed expectations, noting that both first-time visitors and lifelong fans are creating new memories with the experience.

Operational Scale and Effects

The production relies on a massive scale of physical and digital effects to deliver its narrative. In its first year, the experience deployed significant resources for its 4D elements, including thousands of mechanical movements and atmospheric effects designed to immerse audiences in the Land of Oz.

These figures highlight the intensive operational logistics required to maintain the show’s quality across hundreds of performances. The consistent deployment of these effects underscores the durability of Sphere’s technology infrastructure.

Anniversary Activations and Partnerships

To mark the anniversary, Sphere will offer exclusive fan activations and reveals beginning August 10 and running through September 30. Guests attending the experience during this period can expect special in-venue events. The experience is presented in collaboration with Sphere Studios, Warner Bros. Discovery, Google, and Magnopus.

What the Numbers Show

The revenue generation of over $450 million from 3.6 million guests implies an average ticket price of approximately $125 per guest. This high average yield suggests strong pricing power for the venue, driven by the unique technological capabilities of the Sphere and the brand equity of the intellectual property. The global reach, with guests from over 140 countries, indicates that the experience is successfully positioning itself as an international tourism anchor rather than just a local Las Vegas attraction.