Shringar House of Mangalsutra wins manufacturer award at IIFA 2026
- Shringar House of Mangalsutra won 'Mangalsutra Manufacturer of the Year' at IIFA 2026
- Award organised by IBJA and Tefla's in Mumbai on October 5, 2026
- Company maintains portfolio of over 10,000 active SKUs across 15 collections
- Serves 35 corporate clients, 1,061 wholesalers, and 237 retailers pan-India
- Supported by in-house team of 30 designers and 316 skilled karigars

*this image is generated using AI for illustrative purposes only.
Shringar House of Mangalsutra Limited has been honoured with the “Mangalsutra Manufacturer of the Year” award at the India International Jewellery Awards (IIFA) 2026. The recognition underscores the company’s standing in the specialized jewellery manufacturing sector.
The awards ceremony, held in Mumbai on October 5, 2026, was organised by the India Bullion & Jewellers Association (IBJA) and Tefla's. The honour was presented by actor Arbaaz Khan alongside leading industry stalwarts. This event brings together industry leaders, prominent retailers, and representatives from major jewellery chains to celebrate excellence within the trade.
Strategic focus on category leadership
For Shringar, this recognition reflects a long-standing focus on the mangalsutra category and continued collaboration with retail partners across India. The company emphasises developing collections that honour the cultural significance of the mangalsutra while responding to evolving consumer preferences. Chetan Thadeshwar, Managing Director, noted that creating these pieces requires a balance of tradition, craftsmanship, and quality. Viraj Thadeshwar, CEO, added that the award validates their responsibility to offer relevance and value to retailers amidst changing market dynamics.
Operational scale and client base
The company operates as a specialised designer and distributor of mangalsutras, maintaining a portfolio of over 15 distinct collections and more than 10,000 active SKUs. Its operations are supported by an in-house team comprising 30 designers and 316 skilled karigars, facilitating execution from concept to final product.
| Metric | Detail |
|---|---|
| Corporate Clients | 35 |
| Wholesalers | 1,061 |
| Retailers | 237 |
| Active SKUs | >10,000 |
| Design Team | 30 designers |
| Skilled Artisans | 316 karigars |
The company serves a broad customer base across 24 states and 4 union territories. Its clientele includes corporate buyers, wholesale distributors, and retail partners. Prominent corporate customers include Malabar Gold, Titan, Reliance Retail, Novel Jewel, Joyalukkas, PN Gadgil Jewellers, and Kalyan Jewellers.
Historical Stock Returns for Shringar House of Mangalsutra
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.88% | +4.33% | +1.57% | +23.57% | +19.57% | +18.65% |
How might the IIFA 2026 recognition influence Shringar House's negotiating leverage with major corporate clients like Titan and Malabar Gold in upcoming supply contracts?
What specific product innovations or design trends is Shringar House planning to introduce to address the 'evolving consumer preferences' mentioned by their CEO?
Given the reliance on 316 skilled karigars, what strategies is the company implementing to mitigate potential labor shortages or wage inflation pressures in the specialized craftsmanship sector?


































