Salesforce grants 34,444 RSUs to Momentum employees
Salesforce granted 34,444 RSUs to 35 new Momentum employees under its 2014 Inducement Equity Incentive Plan. The RSUs vest over four years, with 25% vesting after one year and the rest quarterly. All awards are subject to continued service.

*this image is generated using AI for illustrative purposes only.
Salesforce has granted 34,444 restricted stock units (RSUs) to 35 new employees who joined the company in connection with the acquisition of Momentum. The equity awards were issued under Salesforce's 2014 Inducement Equity Incentive Plan, which was adopted by its Board of Directors in July 2014 in accordance with New York Stock Exchange Rule 303A.08.
The RSUs are subject to a four-year vesting schedule. Specifically, 25% of the units vest on the first anniversary of the grant date, while the remaining 75% vest quarterly in 12 equal installments. All equity awards are contingent upon the employees' continued service through each applicable vesting date. Each recipient is classified as a non-executive officer.
Vesting Schedule
| Vesting Milestone | Percentage |
|---|---|
| First Anniversary | 25% |
| Quarterly Thereafter | 75% (12 equal installments) |
The 2014 Inducement Equity Incentive Plan is utilized specifically for inducement awards to new employees, as permitted under NYSE rules. This allocation aligns with Salesforce's strategy to integrate talent from acquisitions.
How will the retention of these 35 new employees impact Salesforce's ability to fully integrate Momentum's technology?
What additional acquisitions might Salesforce pursue to further expand its talent pool and product offerings?
Could this move signal a broader trend of Salesforce using equity incentives to attract top talent in a competitive market?





























