Robinhood CEO says Trump Accounts give kids simple S&P 500 access
Robinhood CEO Vlad Tenev highlighted that Trump Accounts use a State Street S&P 500 ETF to simplify investing for children. With enrollment nearing 6 million, the program aims for 70 million participants, backed by corporate contributions from firms like Strategy Inc. and broker support from BNY Mellon.

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Robinhood Markets Inc. (NASDAQ: HOOD) CEO Vlad Tenev said Wednesday that Trump Accounts currently offer children access to the S&P 500 through a low-cost exchange-traded fund. In an interview on CNBC’s "Squawk Box," Tenev discussed the program’s strategy, emphasizing simplicity and long-term ownership.
Tenev noted that the initial investment option is a diversified portfolio of prominent companies via a State Street ETF. He stated the goal was to make it as easy as possible for every American starting at birth to gain access to the U.S. economy and see the magic of compound interest.
"Right now you can get the S&P 500 through a low cost ETF provided by State Street," Tenev said. "And we wanted to make it as easy as possible for every American starting at birth to get access to the great American economy, to get ownership of these companies from birth and see the magic of compound interest."
Program Structure and Growth
Trump Accounts are tax-deferred investment accounts for eligible children. Children born between 2025 and 2028 can receive a one-time $1,000 contribution from the U.S. Treasury. Families, employers, and other contributors can make additional contributions.
Robinhood launched its Trump Accounts app in June ahead of the program’s July 4 rollout. The app allows eligible families to activate accounts designed to invest primarily in low-cost U.S. stock index funds and exchange-traded funds.
In July, Tenev said enrollment approached 6 million, claiming growth faster than many of America’s most successful tech companies. The program has attracted corporate support, including Strategy Inc. (NASDAQ: MSTR), which pledged to contribute $250 annually to accounts for eligible children of its U.S. employees and a one-time $1,000 contribution for qualifying children born on or after Jan. 1, 2025.
Government Enrollment Goals
Internal Revenue Service Chief Executive Officer Frank Bisignano said in July that the government wants every eligible American family to enroll their children in Trump Accounts. The long-term goal is to reach 70 million children under 18.
Bisignano stated the government is working with tax-preparation companies and exploring partnerships with banks to ease enrollment. Robinhood serves as an initial broker alongside The Bank of New York Mellon Corp. (NYSE: BNY). Other companies including Coinbase Global Inc. (NASDAQ: COIN), Circle Internet Group Inc. (NYSE: CRCL), Morgan Stanley (NYSE: MS), and Goldman Sachs Group Inc. (NYSE: GS) have announced contributions or related commitments.
How might the dominance of low-cost S&P 500 ETFs in Trump Accounts impact the competitive landscape for active fund managers and alternative asset providers?
What regulatory or tax implications could arise if the IRS expands the definition of eligible contributors beyond families and employers to include broader institutional investors?
How will Robinhood's revenue model evolve as these accounts mature, particularly regarding fee structures for tax-deferred assets held over decades?

































