Raise Financial Services has announced the acquisition of GreenLife Insurance Broking Private Limited (GIBL), an established IRDAI-registered insurance broker, in an all cash & stock deal. The acquisition, which has received all required regulatory approvals including change-of-control clearances, marks Raise's strategic entry into the insurance distribution segment. GIBL will operate independently as a 100% subsidiary of Raise, with its 25-member team joining the Raise ecosystem and relocating operations to Mumbai.

Strategic Investment and Platform Vision

Raise Financial Services is expected to invest USD $15 Mn in GIBL to build a direct consumer insurance distribution platform with a focus on product, technology, and customer experience. The foray into insurance distribution represents a strategic expansion of Raise's broader financial services ecosystem, enabling the company to offer customers a more comprehensive and integrated financial journey spanning investing, wealth creation, and financial protection.

Key details of the acquisition and planned platform are outlined below:

GIBL aims to launch an all-new consumer platform for buying and managing insurance services by the end of 2026. Raise intends to build a hybrid distribution model combining digital-first consumer experiences with advisory-led support across metros, Tier 1, and Tier 2 markets.

About GreenLife Insurance Broking (GIBL)

Founded in 2013 by Subir Mukherjee, GIBL has established itself as a B2B insurance distributor with a strong presence in East and North-East India. The company has driven insurance adoption across 50+ cities and towns through its offline distribution network and holds partnerships across key insurance providers spanning private and public sector players in general and life insurance segments.

GIBL's capabilities and service offerings include:

• IRDAI-licensed insurance platform enabling customers to compare and purchase motor, health, life, and travel insurance from over 60 insurers
• Services such as one-click renewals, a policy vault, claims tracking, interactive Q&A, and renewal reminders
• Active mandates with 100+ enterprises, serving SME and corporate insurance requirements

Leadership Perspectives

Raunak Rathi, Co-Founder & Director of Raise Financial Services, commented on the acquisition: "We believe adoption of insurance remains low in India because of lack of transparency, instances of mis-selling and complexities associated with overall understanding and importance of insurance. We are excited about building a consumer-first insurance business with GIBL that will be focussed on users from Metros, Tier 1 & Tier 2 cities and towns. GIBL's decade-long deep insurance expertise combined with Raise's product and technology driven approach gives us an opportunity to reimagine how India engages with Insurance."

Subir Mukherjee, Founder of GIBL, added: "At the core GIBL has been focussed on bringing access to insurance across North East India via partnerships and offline distribution through use of technology. We see strong alignment with Raise's customer first approach and its strength in building and scaling businesses like Dhan & Upsurge with focus on product & technology. Now with Raise we have access to resources that will help us build and scale Insurance to the next level via both online & offline channels."

About Raise Financial Services

Raise Financial Services is a technology-led financial services platform focused on enabling wider participation in India's growth through capital markets. Founded in January 2021 by Pravin Jadhav, along with Alok Pandey, Jay Prakash Gupta, and Raunak Rathi, Raise operates multiple consumer ventures and products including Dhan, Upsurge, Fuzz, ScanX, Filter Coffee, and Stratzy. The company is backed by Hornbill Capital, MUFG, BEENEXT, and 3one4 Capital.

Raise Financial Services has announced the acquisition of Stratzy, India's leading algorithmic trading platform, in a strategic cash and stock deal aimed at expanding its capabilities in the algorithmic trading and investing space. The acquisition positions Raise to capitalize on the growing adoption of systematic trading approaches among retail investors.

Strategic Acquisition Details

Stratzy will operate independently as a 100% subsidiary of Raise Financial Services, maintaining its existing leadership structure and team. The platform serves algorithmic traders through integrations and partnerships across multiple broking platforms, providing flexibility and accessibility to users.

Platform Capabilities and Market Position

Stratzy has established itself as India's leading algorithmic investing and trading platform, focusing on making systematic strategies and market insights accessible to a wider investor base. The platform combines research-backed algorithms with automation and intuitive design, enabling users to discover, execute, and manage strategies with a structured, data-driven approach.

The company's strength lies in its diverse algorithmic strategies that span multiple asset classes, providing users with comprehensive market exposure through systematic trading approaches. These algorithms are built and driven by a combination of quantitative analysis, artificial intelligence, and system-driven methodologies.

Integration with Raise's Ecosystem

Raise Financial Services operates a growing portfolio of capital markets products, including Dhan (India's fastest growing stock trading platform), Fuzz AI , Upsurge , and Filter Coffee . The addition of Stratzy strengthens this ecosystem by adding specialized algorithmic trading capabilities.

Dhan introduced DhanHQ , its Trading & Data APIs in 2022, which became a platform of choice for API-based traders, followed by its marketplace for algorithms in 2025. This existing infrastructure provides a strong foundation for integrating Stratzy's capabilities.

Leadership Perspectives

Pravin Jadhav, Founder & CEO of Raise Financial Services , highlighted the strategic alignment: "Algorithmic trading framework in India is now very well defined by exchange and is expected to see higher levels of adoption by retail traders in coming years. Stratzy's strength in algorithmic strategies and execution aligns closely with our vision of building a tech-first platform that empowers users with structured, system-driven approaches to the markets."

Mohit Bhandari, Co-Founder and CEO of Stratzy, emphasized the growth potential: "Stratzy was built with the vision of making algorithmic trading accessible to everyday investors & traders. Being part of Raise Financial Services gives us access to scale, technology, infrastructure, and ecosystem to accelerate towards that mission."

Gaurav Sangle, Co-Founder and CTO of Stratzy, focused on the technology enhancement opportunities: "Our focus has always been on building robust, scalable systems that can handle the complexities of algorithmic trading while keeping the experience simple for users. With Raise's backing, we can significantly enhance our technology stack, execution capabilities, and product depth to serve users better."

Future Growth Strategy

Post-acquisition, Raise plans to invest in Stratzy's expansion by focusing on several key areas:

• Expanding algorithmic strategies and product offerings
• Strengthening execution infrastructure and technology stack
• Improving overall user experience and platform accessibility
• Scaling operations to serve a broader user base

The acquisition reflects the growing importance of algorithmic trading in India's retail investment landscape and Raise's commitment to providing comprehensive, technology-driven financial services solutions.