PMI appoints new regional presidents for Europe and Latin America
Philip Morris International (PMI) has appointed Marco Hannappel as President, Europe Region, and Can Kuterdem as President, Latin America & Canada Region, effective August 1, 2026. These changes are part of an organizational model evolution announced in late 2025 to support the company's shift toward a smoke-free future. The four regional presidents report to Frederic de Wilde, CEO of the International Business Unit.

*this image is generated using AI for illustrative purposes only.
Philip Morris International (PMI) has appointed Marco Hannappel as President, Europe Region, and Can Kuterdem as President, Latin America & Canada Region, effective August 1, 2026. These leadership changes are designed to strengthen the company's operational structure as it transitions toward a smoke-free future. The appointments follow an organizational model evolution announced in late 2025, which established PMI International as a primary business unit generating the majority of total net revenues.
New Regional Appointments
Hannappel succeeds Massimo Andolina, who becomes PMI's Group Chief Financial Officer on August 1, 2026. Hannappel joined PMI in 2019 as President and Managing Director Italy and most recently served as President of the Latin America & Canada Region. Kuterdem succeeds Hannappel and previously served as Managing Director, Poland, where he transformed the market into a multi-category business. Before joining PMI in 2020, Kuterdem held senior roles at The Boston Consulting Group and Samsung.
Leadership Structure
The four regional presidents report to Frederic de Wilde, CEO of the International Business Unit. The structure includes:
| Region | President | Status |
|---|---|---|
| Europe | Marco Hannappel | Appointed August 1, 2026 |
| Latin America & Canada | Can Kuterdem | Appointed August 1, 2026 |
| South Asia, Indochina, CIS & Middle East & Africa | Gijs de Best | Appointed January 2026 |
| East & Southeast Asia, Pacific and Global Travel Retail | Vassilis Gkatzelis | Continuing, expanded accountabilities in 2026 |
Strategic Context
Gijs de Best, appointed in January 2026, brings over 20 years of experience at PMI, having started as a financial analyst in the Netherlands in 2004. Vassilis Gkatzelis continues to lead the East & Southeast Asia, Pacific and Global Travel Retail Region, a role he assumed in 2024. The organizational changes, implemented earlier in 2026, also established PMI U.S. under the leadership of Stacey Kennedy and the wellness unit Aspeya. PMI estimates its smoke-free products were used by over 43 million legal-age consumers as of December 31, 2025, accounting for 43% of first-quarter 2026 total net revenues.
How will the transition of Massimo Andolina to Group CFO influence PMI's financial strategy regarding its smoke-free portfolio?
What specific operational challenges might arise during the integration of the new regional presidents into the PMI International structure?
Will the leadership reshuffle accelerate the expansion of smoke-free products in the Latin America & Canada region under Kuterdem?


























