Piccadily Agro Industries has announced a groundbreaking addition to India's single malt whisky landscape with the launch of Indri Rudhira, the country's first single malt matured in Pineau des Charentes casks. This pioneering expression, developed in collaboration with The Dram Club, represents a significant milestone in Indian whisky innovation and craftsmanship.

Product Launch Details

Indri Rudhira stands as one of the rarest expressions ever released by any Indian brand, with only 252 individually numbered bottles available. The limited edition whisky is priced at ₹12,500 and is currently available in Bangalore. This exclusive collaboration between Indri Single Malt Whisky and The Dram Club marks the first time this unique cask maturation style has been explored in India's single malt landscape.

Product Characteristics

Rudhira is crafted as a lightly peated whisky that brings together smoke, fruit, and oak in bold harmony. The whisky is produced in the village of Indri in Haryana and represents a complex yet harmoniously balanced expression that is nuanced, layered, and distinctly refined. The use of Pineau des Charentes casks introduces a completely new dimension to Indian single malt whisky making.

Tasting Profile

The whisky offers a sophisticated tasting experience across three distinct phases:

Management Commentary

Shalini Sharma, Head of Marketing at Piccadily Agro Industries Limited, emphasized the significance of this launch, stating that Rudhira represents a new chapter for Indri and Indian single malts. She highlighted that this release was about challenging convention and reimagining what Indian single malts can achieve, combining innovation with rarity to reflect Indri's pioneering spirit.

Swati Sharma, Co-Founder of The Dram Club, noted that the collaboration provided an opportunity to go beyond experiences and create a unique expression that reflects curiosity, craftsmanship, and the growing appetite among Indian whisky lovers for distinctive and collectible single malts.

About The Collaboration Partners

The Dram Club, founded in 2019, serves as India's leading whisky and spirits community platform with over 150,000 followers across Instagram and YouTube. The platform has curated more than 250 experiential events across eight Indian cities and connected with upwards of 15,000 spirits enthusiasts offline.

Piccadily Agro Industries Limited operates in two strategic segments - Distillery and Sugar, with manufacturing facilities in Indri, Haryana and Chhattisgarh. The company has established itself as a leading name in the premium spirits category with brands including Indri Single Malt, Camikara Aged Rum, Cashmir Vodka, and Whistler Whisky.

Source: None/Company/INE546C01010/c8f0898a-5348-4343-854b-f4fa599d8f83.pdf

Piccadily Agro Industries has achieved a historic milestone with its Camikara rum brand being recognized as the world's best Indian rum, securing top honors at two prestigious international competitions. The company's flagship rum has beaten global rum brands to claim the highest distinctions available in international rum competitions.

Record-Breaking International Recognition

Camikara has made history by becoming the only Indian rum to win both Master and Gold medals in the same year. At the Global Rum & Cachaça Masters Awards 2026 in the United Kingdom, Camikara 8-Year-Old was awarded the prestigious Master Medal, the competition's highest distinction. In the same competition, Camikara 3-Year-Old secured its second consecutive Gold Medal.

Double Success Across Atlantic

The recognition extended to the United States, where at The Fifty Best's Aged Rum category tasting, Camikara 8YO received a Double Gold Medal—a distinction reserved for spirits receiving unanimous top scores from all judges. Camikara 3YO also secured Gold in the International blend category, demonstrating consistency across both expressions and international tasting panels.

These accolades place Camikara among a select group of rums to have impressed judging panels on both sides of the Atlantic, a rare achievement for any brand and particularly significant for Indian rum.

Transforming India's Premium Spirits Reputation

Shalini Sharma, Head of Marketing at Piccadily Agro Industries Limited, emphasized the historical significance: "For a country with such a long and complex relationship with sugarcane, this moment carries deep historical resonance. What we are witnessing now is a shift in perception. With global judging panels recognising the quality and character of what we are producing, Camikara is helping reshape how Indian spirits are viewed internationally."

Authentic Production Philosophy

Camikara's global recognition stems from its authentic production approach. Unlike many rums that rely on molasses or post-distillation additives, Camikara is crafted from fresh sugarcane juice harvested within 36 hours, preserving the natural character of the cane. The spirit is aged in American oak barrels under North India's subtropical climate, where temperature variations accelerate maturation and deepen wood-spirit interaction.