PNG Jewellers Opens 76th Store in Varanasi with Madhuri Dixit at Grand Launch
PNG Jewellers successfully launched its 76th store in Varanasi on March 27, 2026, with brand ambassador Madhuri Dixit gracing the grand opening ceremony. The 6000 sq ft store on Sigra Chauraha Road features extensive collections including Saptam, Katha, Pratha, Eiina, and Polmi, with special inaugural offers of flat 50% off on gold jewellery making charges and flat 100% off on diamond jewellery making charges.

*this image is generated using AI for illustrative purposes only.
P N Gadgil Jewellers marked a significant milestone with the successful launch of its new store in Varanasi on March 27, 2026, further strengthening its presence in Central India. The grand opening ceremony of this 6000 sq ft store on Sigra Chauraha Road was graced by renowned actress and brand ambassador Madhuri Dixit, adding to the celebratory spirit of the occasion.
Store Details and Location
The Varanasi store represents PNG Jewellers' strategic expansion into culturally rich markets, becoming the company's 76th overall store and 4th store in Uttar Pradesh. Located in a prime retail area at Sigra Chauraha Road, the store is positioned to serve the city's vibrant jewellery market.
| Parameter: | Details |
|---|---|
| Store Size: | 6000 sq ft |
| Location: | Sigra Chauraha Road, Varanasi |
| Store Number: | 76th overall store |
| State Position: | 4th store in Uttar Pradesh |
| Opening Date: | March 27, 2026 |
Product Collections and Offerings
The store showcases an extensive range of gold, diamond, and bridal jewellery, thoughtfully curated to cater to the tastes and traditions of the region. Featuring some of the brand's most sought-after collections including Saptam, Katha, Pratha, Eiina, and Polmi, the store offers collections suited for weddings, festive occasions, and everyday elegance.
Inaugural Offers and Customer Response
To celebrate the launch, PNG Jewellers introduced exclusive limited-period inaugural offers, including flat 50% off on gold jewellery making charges and flat 100% off on diamond jewellery making charges. These promotional offers received an enthusiastic response from customers and led to strong footfall, making it an ideal time for both everyday and wedding jewellery purchases.
Management and Celebrity Statements
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, "The launch of our Varanasi store is an important step in our journey of expanding across culturally rich markets in India. Varanasi holds deep traditional significance, and we are delighted to bring our legacy of trust and craftsmanship to this city. The overwhelming response from customers reaffirms our belief in the region's potential and strengthens our commitment to serving them with excellence."
Madhuri Dixit added, "It is truly special to be part of PNG Jewellers' expansion into a city as culturally vibrant as Varanasi. The brand's legacy of trust and beautiful craftsmanship resonates strongly with customers, and it is wonderful to see such an enthusiastic response at the launch. I wish the team continued success as they reach new milestones across the country."
Strategic Market Positioning
Varanasi, located on the sacred Ganga River, is known for its deep spiritual culture, devotion to Lord Shiva, and grand festivals like Dev Deepawali. Jewellery in the city holds strong cultural and emotional value, especially during weddings and religious occasions, and is often linked to beliefs in prosperity associated with Lakshmi. For PNG Jewellers, building a strong presence here means offering designs inspired by local preferences, connecting with festive and spiritual sentiments, and becoming a part of the city's rich cultural and bridal traditions.
With this launch, PNG Jewellers continues to build on its nearly two-century-old legacy, bringing its hallmark of purity, design excellence, and customer trust to newer markets while enhancing the overall jewellery retail experience.
Source: Company/INE953R01016/aa8d457e-7e07-43e5-876e-5d4e1528f513.pdf
Historical Stock Returns for PN Gadgil Jewellers
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +5.73% | +1.74% | +1.69% | -6.98% | +8.78% | -29.24% |
How many additional stores does PNG Jewellers plan to open in Uttar Pradesh and other Central Indian states over the next 2-3 years?
Will the strong customer response in Varanasi influence PNG Jewellers to accelerate expansion into other tier-2 culturally significant cities?
How might the success of region-specific collections like those in Varanasi impact PNG Jewellers' product development strategy for future store launches?


































