Novus Loyalty Limited has secured a substantial contract worth ₹88.00 crore with Central Bank of India for digital rewards services, marking a significant business achievement for the loyalty solutions provider. The company officially disclosed this development through a regulatory filing under SEBI regulations, confirming the execution of a Service Level Agreement (SLA) on April 16, 2026.

Contract Details and Scope

The comprehensive digital rewards deal was awarded through GeM RFP Bid No. GEM/2025/B/6413323 for "Providing Loyalty Rewards Program for various Digital Channels including Debit Card, UPI, Internet Banking, Mobile Banking etc." The engagement involves end-to-end deployment, management and migration of loyalty and rewards programs across the bank's digital ecosystem.

Strategic Significance for Banking Sector

This partnership with Central Bank of India demonstrates Novus Loyalty's ability to secure major contracts with established financial institutions. The deal represents what the company describes as a "significant strategic win" in the BFSI segment, positioning it to strengthen its presence in the digital payments and banking ecosystem.

The contract encompasses migration of current loyalty programs, platform deployment, program management, and ongoing support services across multiple digital channels. This comprehensive approach highlights the increasing adoption of digital rewards platforms by banks seeking to enhance customer engagement and retention strategies.

Regulatory Compliance and Transparency

Novus Loyalty's disclosure was made pursuant to Regulation 30 of SEBI (LODR) Regulations, 2015, demonstrating the company's commitment to regulatory compliance and transparency. The company confirmed that the contract does not involve any related party transactions and that promoters have no interest in the awarding entity.

The contract value of approximately ₹88.00 crore over the three-year tenure is subject to program scale and utilization, with an initial purchase order valued at ₹7.32 crore already in place. This structured approach provides visibility into the contract's implementation timeline and revenue recognition pattern.

Novus Loyalty Limited has completed its regulatory filing requirements by submitting a certificate under Regulation 74(5) of SEBI (Depositories and Participants) Regulations, 2018 for the year ended March 31, 2026. The compliance document was filed with BSE SME on April 13, 2026, demonstrating the company's adherence to mandatory regulatory requirements.

Regulatory Compliance Details

The certificate submission fulfills the company's obligations under SEBI regulations governing depositories and participants. Managing Director Deepak Tomar, holding DIN 02485965, signed the compliance document on behalf of Novus Loyalty Limited.

Registrar Confirmation

KFin Technologies Limited, acting as the company's Registrar, Share Transfer and Depository Services agent, provided certification dated April 6, 2026. The registrar confirmed that details of securities dematerialized during the specified period were furnished to all stock exchanges where the company's shares are listed.

Vice President Dnyanesh Gharote signed the registrar's certificate, confirming compliance with regulatory requirements. The certification specifically addressed the quarter ended March 31, 2026.

Share Dematerialization Status

The registrar's certificate revealed important information about the company's share structure:

• All shares of Novus Loyalty Limited remained in dematerialized form during the quarter
• No rematerialization requests were received during the specified period
• Securities dematerialization details were properly communicated to relevant stock exchanges

Administrative Framework

KFin Technologies Limited operates from multiple locations to support its registrar services. The company maintains its operations center in Hyderabad's Financial District at Selenium Tower B, while its registered office is located in Mumbai's Kurla West area. The registrar holds CIN L72400MH2017PLC444072 and coordinates with both National Securities Depository Limited and Central Depository Services (India) Limited for depository services.

This regulatory filing represents routine compliance activity, ensuring transparency in the company's share transfer and depository operations while meeting SEBI's mandatory reporting requirements for listed entities.