NewtekOne integrates Glia Voice to unify AI-powered client support
NewtekOne, Inc. has integrated Glia Voice into its client service platform, unifying voice, chat, video, and secure CoBrowsing into a single environment. The company plans to leverage agentic AI for real-time agent coaching and sentiment analysis, aiming to enhance its 24/7/365 support model without replacing human representatives. The move aligns with NewtekOne’s strategy to provide knowledgeable and responsive service across banking, lending, payments, payroll, insurance, and technology solutions for independent business owners.

*this image is generated using AI for illustrative purposes only.
NewtekOne, Inc. (NASDAQ: NEWT) expanded its client service infrastructure by integrating Glia Voice, creating a unified environment for voice, chat, video, and secure digital collaboration. The financial holding company, which provides banking, lending, and payment solutions to independent business owners, stated the move strengthens its 24/7/365 support model with advanced artificial intelligence capabilities.
The integration builds on NewtekOne’s existing use of Glia for proactive client engagement via chat, live on-camera interaction, and secure CoBrowsing. By bringing telephone interactions onto the same platform, the company aims to provide a seamless experience across all communication channels.
Platform Capabilities
The expanded platform serves as a foundation for deploying additional AI features designed to assist human representatives rather than replace them. Key capabilities include:
- Real-time agent coaching and guidance during live interactions.
- Client sentiment and interaction intelligence to identify recurring needs.
- Contextual cues based on prior client activity.
- Agentic AI agents capable of handling routine requests while transferring complex matters to specialists with context intact.
Barry Sloane, Chairman, President and Chief Executive Officer of NewtekOne, emphasized that the technology is intended to complement human service. He noted that representatives will have access to useful information at the exact moment of communication, including understanding prior interactions and recognizing client sentiment.
What the Numbers Show
While no financial metrics were disclosed in this operational update, the strategic shift highlights a dependency on technology vendors like Glia to maintain service quality at scale. The company’s focus on "agentic AI" capable of independent handling of requests suggests an effort to optimize operational efficiency within its high-touch service model.
Dan Michaeli, CEO and Co-Founder of Glia, described the partnership as empowering institutions to harness agentic AI while maintaining trust and safety. Glia’s Banking AI platform is trusted by more than 700 banks and credit unions.
NewtekOne expects the deployment to support continuous improvement across its client service organization through interaction intelligence used for training and quality review.
How might NewtekOne's integration of agentic AI impact its operational cost structure and profit margins in the upcoming fiscal quarters?
What are the potential cybersecurity risks associated with consolidating voice, chat, and video data onto a single unified platform, and how is Glia mitigating them?
Could this enhanced AI-driven service model create a significant competitive moat for NewtekOne against traditional banks that rely on legacy customer support systems?



























