MicroVision retains J.A. Green & Company to accelerate U.S. defense strategy
MicroVision, Inc. has engaged J.A. Green & Company to accelerate its U.S. defense strategy, leveraging lidar and perception technologies for applications like ISR and ground autonomy. The partnership aims to identify business opportunities and support federal RFPs, with a focus on engaging the U.S. Army, Marine Corps, and Navy. Leadership views this as a key step in the company's Lidar 2.0 strategy to expand beyond automotive markets.

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MicroVision, Inc. has engaged J.A. Green & Company, a strategic advisory firm specializing in defense, government, and industrial policy, to accelerate its presence in the U.S. defense sector. The partnership is designed to advance MicroVision's multi-market growth strategy by identifying new partnership opportunities and supporting participation in programs where advanced perception technologies are critical to mission success.
The engagement focuses on leveraging MicroVision's lidar and perception technologies, which are being evaluated for defense applications including unmanned systems, intelligence, surveillance and reconnaissance (ISR), force protection, and ground autonomy. J.A. Green & Company will provide strategic counsel to help MicroVision navigate government decision-making processes and facilitate engagement with the defense industrial base and U.S. government agencies.
Strategic Objectives
Under the agreement, J.A. Green & Company will assist MicroVision in several key areas to expand its defense market presence:
- Identify opportunities for business-to-business partnerships and strategic collaborations
- Support participation in federal requests for information (RFIs) and requests for proposals (RFPs)
- Maintain awareness of relevant funding and program opportunities
- Navigate government decision-making processes related to critical industrial capabilities
- Facilitate engagement with organizations across the defense industrial base
The collaboration will also support MicroVision's efforts to engage with the U.S. Army, U.S. Marine Corps, and U.S. Navy on programs involving autonomy, robotics, and advanced sensing technologies.
Leadership Commentary
Glen DeVos, Chief Executive Officer of MicroVision, emphasized the importance of the defense sector to the company's "Lidar 2.0" strategy. He stated that engaging J.A. Green & Company adds experienced advisors with deep relationships to help accelerate execution and expand strategic partnerships.
Scott Goldstein, Member of MicroVision Defense Advisory Board, noted that advanced perception technologies are increasingly important for autonomous systems. He highlighted that MicroVision's technology portfolio spans short-, mid-, long-range, and ultra-long-range sensing solutions, positioning the company to address a broad set of mission requirements.
Jeff Green, President of J.A. Green & Company, expressed excitement about partnering with MicroVision to deliver next-generation ISR systems to the Department of Defense (DoD). He noted that the U.S. military is pursuing ISR capabilities that will transform warfare across land, sea, and air.
What is the expected timeline for MicroVision to transition from current evaluations to securing tangible defense contracts?
How will the capital requirements for entering the defense sector impact MicroVision's financial runway and overall resource allocation?
Which specific competitors currently dominate the ISR and ground autonomy markets that MicroVision is targeting?






























