Meta deactivates 756,000 suspected under-16 accounts in Australia
Meta deactivated over 756,000 suspected under-16 accounts in Australia from December to June 30, comprising 462,000 Instagram and 294,000 Facebook profiles. The move aligns with Australia’s Dec. 10 social media ban. Regulators are considering doubling penalties to A$99 million and pursuing lawsuits. Meta shares fell 3.38% on Wednesday but rose 0.58% in pre-market trading.

*this image is generated using AI for illustrative purposes only.
Meta Platforms Inc. (NASDAQ: META) deactivated more than 756,000 Australian accounts suspected of belonging to users under 16 between December and June 30. The company cited compliance with Australia’s landmark social media ban, which took effect on Dec. 10 and requires platforms to take reasonable steps to prevent minors from holding accounts.
Account Takedown Breakdown
The removals were split across Meta’s two primary platforms. Instagram accounted for the majority of the deletions, with 462,000 accounts deactivated compared to 294,000 on Facebook. Meta stated it is using artificial intelligence to flag contextual clues, such as birthday posts or school-grade mentions, to identify underage users.
| Platform: | Accounts Deactivated: |
|---|---|
| Instagram: | 462,000 |
| Facebook: | 294,000 |
| Total: | >756,000 |
"Enforcement is ongoing, and these numbers will continue to grow," Meta said in a statement, adding it is "meeting our obligations under the law."
Regulatory Pressure Builds
Australian regulators have accused platforms of setting the ban up to fail. Legislation has been introduced to double the maximum non-compliance penalty to A$99 million (about $69.75 million). Regulators are also weighing an enforcement lawsuit against platforms found non-compliant.
Representatives of Meta, TikTok, Alphabet Inc.’s (NASDAQ: GOOG, NASDAQ: GOOGL) Google, and Snap Inc. (NYSE: SNAP) are set to appear before a parliamentary inquiry Friday alongside regulatory and government officials. This follows similar moves by the UK Prime Minister, who announced plans for a comparable ban inspired by Australia’s restrictions.
Separately, Meta, Google, and TikTok face a proposed tax equal to 2.25% of revenue for firms that do not comply with news media bargaining codes. This measure aims to fund Australian news publishers, adding further regulatory pressure on top of the age-verification crackdown.
Stock Performance
Meta has a market capitalization of $1.47 trillion. The stock closed the regular session on Wednesday at $578.85, down 3.38%. In pre-market trading on Thursday, META gained 0.58% to $582.20. Year to date, the stock has fallen 12.31%. Benzinga’s Edge Stock Rankings indicate META stock has a negative price trend across all time frames.
How might the proposed A$99 million penalty and potential enforcement lawsuits impact Meta's quarterly earnings and compliance budget allocations?
Will the UK's adoption of similar age-verification bans trigger a global regulatory domino effect, forcing Meta to overhaul its identity verification systems worldwide?
Could the combination of the 2.25% revenue tax for non-compliance with media bargaining codes and age-verification costs significantly erode Meta's operating margins in Australia?

































