Meta and Alibaba join Access Advance Video Distribution Patent Pool
Access Advance LLC announced that Meta Platforms, Inc. and Alibaba Group have joined its Video Distribution Patent Pool (VDP Pool) as licensees. Meta also joined the HEVC Advance and VVC Advance pools. The additions reinforce the program's position in resolving licensing issues for modern video codecs like VP9, AV1, HEVC, and VVC.

*this image is generated using AI for illustrative purposes only.
Access Advance LLC announced that Meta Platforms, Inc. and Alibaba Group have joined its Video Distribution Patent Pool (VDP Pool) as licensees. Meta Platforms, a major distributor of video content across Facebook, Instagram, Threads, and WhatsApp, also joined both the HEVC Advance and VVC Advance pools. Alibaba Group, which operates video infrastructure across e-commerce, entertainment, and digital media platforms, was added as a VDP Pool Licensee. The inclusion of these companies reinforces the program's position in resolving licensing issues for modern video codecs, including VP9, AV1, HEVC, and VVC, across internet video streaming business models.
Peter Moller, CEO of Access Advance, stated that Meta's participation is a milestone for the content distribution business and the VDP Pool. He noted that Meta reaches billions of users daily through some of the world's most watched video platforms. Moller added that Meta's involvement reflects the balanced licensing solution offered by the VDP Pool and highlights Meta's leadership in bringing modern video codecs like AV1 to consumers. He also remarked that Alibaba's sophistication in video technology makes its expansion in the VDP Pool meaningful, further establishing the program as a licensing solution for the streaming media industry.
About Access Advance
Access Advance LLC is an independent licensing administrator company formed to lead the development, administration, and management of patent pools for licensing essential patents of key video codec technologies. The company provides a transparent and efficient licensing mechanism for patent owners and implementers.
Patent Portfolio
Access Advance manages several patent pools, including the HEVC Advance Patent Pool for licensing over 29,000 patents essential to HEVC/H.265 technology and the VVC Advance Patent Pool for licensing over 5,400 patents essential to VVC/H.266 technology. The company offers a Multi-Codec Bridging Agreement, providing eligible licensees with a single discounted royalty rate structure for those participating in both the HEVC Advance and VVC Advance pools.
| Pool Name | Technology Standard | Patents Covered |
|---|---|---|
| HEVC Advance | HEVC/H.265 | Over 29,000 |
| VVC Advance | VVC/H.266 | Over 5,400 |
| Video Distribution Patent Pool | VP9, AV1, HEVC, VVC | Comprehensive solution for streaming services |
In addition to these pools, Access Advance offers the Video Distribution Patent Pool, a comprehensive licensing solution for video streaming services covering HEVC, VVC, VP9, and AV1 codecs. The company has also acquired the administrator of Via LA’s HEVC/VVC patent pool, now named the VCL Advance (Video Codec Licensing) program.
Will Meta and Alibaba's participation pressure other major streaming holdouts like Apple or Amazon to join the VDP Pool?
How will the integration of Via LA’s HEVC/VVC pool into the VCL Advance program alter the competitive landscape for video codec licensing?
Could the adoption of the Multi-Codec Bridging Agreement accelerate the industry-wide transition from HEVC to VVC technology?

































