Mastercard has expanded its global lifestyle platform, Priceless.com, to Africa, offering Mastercard cardholders worldwide access to curated travel experiences across nine markets. The launch covers South Africa, Kenya, Morocco, Mauritius, Ghana, Tanzania, Uganda, Rwanda, and Zimbabwe, aiming to boost engagement in Africa's digital travel economy. This expansion allows travellers to explore the continent through a premium lens, with experiences categorized into culture and creativity, culinary, nature and wildlife, and adventure.

The launch aligns with the growth of Africa's travel sector, which welcomed 81 million international tourists in 2025, marking an 8% year-on-year increase according to UN Tourism. Mastercard and its partners are supporting this growth by providing secure and seamless payments alongside distinctive experiences. The platform offers various travel benefits, including hotel and flight savings, airport lounge access, and booking options across leading travel platforms.

Curated Experiences

Priceless Africa features a range of exclusive activities designed to connect travellers with local culture and heritage. Specific experiences include hot air balloon rides over Amboseli, candlelight walks at Cape Coast Castle, and gorilla trekking in Rwanda’s Volcanoes National Park or Uganda’s Bwindi forests. Other offerings include Bedouin dinners in the Agafay Desert, hiking Mauritius’ Le Morne Brabant, sailing Menai Bay on a traditional dhow, and rhino tracking in Matobo Hills. Availability of these experiences varies by market and is subject to change.

Strategic Campaign and Rollout

The initiative is anchored by Mastercard's "You Have To Be Here" travel campaign, a continent-wide creative platform launched on June 18 to inspire cardholders through storytelling and content series. The campaign is set to run until December 2026. Priceless Africa is currently live on Priceless.com in select markets, with a full rollout across all nine markets and additional experiences planned throughout 2026 as Mastercard expands its footprint in the region.

Ahmed Abdel-Karim Hussein, Executive Vice President, Integrated Marketing & Communications, Eastern Europe, Middle East and Africa, stated that the platform opens the door to authentic experiences while ensuring secure payments support every step of the journey. The full Priceless Africa collection is available for booking at priceless.com/africa.

Mastercard Incorporated announced the results of its annual meeting of stockholders, electing the full slate of 11 directors for a one-year term. The meeting also saw the approval of executive compensation on an advisory basis and the ratification of PricewaterhouseCoopers, LLP as the company's independent registered public accounting firm for 2026. These decisions shape the governance and oversight structure for the upcoming fiscal year.

Key Approvals

The shareholders approved several critical measures during the meeting. The election of directors ensures continuity in leadership, while the advisory approval of executive compensation aligns with standard corporate governance practices. The ratification of PricewaterhouseCoopers, LLP secures the firm's role as the auditor for 2026, maintaining financial oversight integrity.

Voting Outcomes

Two stockholder proposals presented during the meeting did not receive approval from the voters. The final voting results will be filed with the Securities and Exchange Commission (SEC) on a Form 8-K and posted on the Investor Relations section of Mastercard.com.