HWAL Inc., formerly Hollywall Entertainment, Inc., has appointed Jamie Shortill to its Board of Advisors to support global growth and expansion of its music and media catalog. The appointment aims to strengthen operations across sports and music entertainment, TV and motion pictures, broadcast and distribution, AI and Blockchain technologies, tokenization of Real-World Assets, Fintech, and Cryptocurrencies.

Executive Background

Mr. Shortill is a seasoned finance and strategy executive with over two decades of experience in investment banking, capital markets, venture capital, and private equity. He specializes in the sports, media, and entertainment industries, having advised and transacted across motion pictures, television, music, broadcast, content distribution, licensing, and media rights for prominent organizations.

He currently serves as a Partner at WhiteRock GmbH, where he identifies and executes sports, media, and entertainment opportunities globally. Additionally, he sits on the boards of multiple portfolio companies through investments via Strand Venture Partners.

Previous Roles

Previously, Mr. Shortill was Director and Head of the Capital Group at a leading sports-focused investment bank. In that role, he originated and executed principal investments, corporate financings, and M&A transactions across the professional sports and entertainment industries.

Earlier in his career, he was appointed President & CEO of Mercury Communications Group, a sports and entertainment technology company. He led its operational turnaround, raised multiple rounds of capital, and executed its sale to Social Sector Ventures.

Career Highlights

Throughout his career, Mr. Shortill has held key positions including:

• Senior Director in the Corporate Group at William Morris Endeavor (formerly William Morris Agency), the world's oldest and largest talent agency.
• Principal in the Media & Entertainment Practice at PwC (formerly Diamond Technology Partners).
• Began his career at Colliers International (CIGI) brokering institutional real estate transactions.

Education

Mr. Shortill earned an MBA from Thunderbird - The American Graduate School of International Management at Arizona State University, Marketing Certificates from the Cornell School of Hotel Administration, and a Bachelor of Arts with Honors from the University of Western Ontario.

About HWAL Inc.

HWAL Inc. (OTCID:HWAL) is a multinational holding company driving innovation in entertainment, Real World Assets, space archiving, and digital media assets. Through subsidiaries like Melody Trust, LLC, HWAL curates iconic cultural legacies, including partnering with Space Blue on the Lunaprise Moon Museum.

The company has curated and preserved over 27,000 music and visual arts assets, including rare and unpublished music recordings, photos, and videos from legendary artists such as James Brown, Chuck Berry, Frank Sinatra, Count Basie, The Who, Dolly Parton, Ray Charles, Elvis Presley, Johnny Cash, Jimi Hendrix, Marvin Gaye, Willie Nelson, Tina Turner, Mick Jagger, Janis Joplin, Grace Slick, Eric Clapton, Johnny Winter, Jefferson Airplane, Duke Ellington, Lena Horne, John Lee Hooker, Jerry Lee Lewis, Fats Domino, The Platters, John Travolta, Kenny Rogers, Hall and Oates, James Taylor, Bob Marley, Aretha Franklin, Etta James, Rod Stewart, George Jones, Alabama, Deep Purple, and hundreds of other music legends.