Gulf Oil Lubricants India Limited accepted the resignation of Mr. Sandeep Bangia from his role as Head - Strategy, Transformation and E Mobility. The cessation of his services as Senior Management Personnel took effect at the close of business on August 31, 2026.

The company disclosed the change in senior management to the stock exchanges on September 7, 2026. The filing cites personal reasons for Mr. Bangia’s decision to step down from his position within the organisation.

Regulatory Disclosure

The announcement was made pursuant to Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The disclosure also references SEBI Circular No. SEBI/HO/CFD/CFD-PoD-1/P/CIR/2023/123 dated July 13, 2023.

Ashish Pandey, Company Secretary and Compliance Officer of Gulf Oil Lubricants, signed the communication sent to BSE Limited and the National Stock Exchange of India Limited. The filing included a copy of the resignation letter received from Mr. Bangia.

Resignation Details

In his resignation letter dated May 18, 2026, addressed to Managing Director and CEO Ravi Chawla, Mr. Bangia requested relief from his duties by August 31, 2026. He stated that this timeline was mutually discussed and agreed upon.

Mr. Bangia expressed gratitude for the opportunities provided during his tenure with Gulf Oil Lubricants and the larger Hinduja Group. He committed to ensuring a smooth handover of responsibilities during his notice period.

Gulf Oil Lubricants India Limited launched a new brand positioning platform, 'Kuch Behad Kar', for its flagship motorcycle oil brand, Gulf Pride, on September 1, 2026. The campaign features long-standing brand ambassador MS Dhoni and aims to connect with young Indian riders by emphasizing ambition over engine capacity.

Campaign Strategy

The platform is built on the insight that ambition is not defined by resources, captured in the tagline "Sapna CC dekh kar nahi aata." This sentiment targets a generation of riders who push their machines beyond design limits, whether navigating traffic or carrying loads on lower-cc motorcycles. The campaign positions Gulf Pride as an engine oil engineered with Oxybitor technology to deliver superior pick-up and performance for these demanding use cases.

Marketing Execution

The 'Kuch Behad Kar' initiative spans TV, digital, social, retail, and on-ground activations across India. Key components include:

• Partnership with MTV Hustle Season 5 to reflect the belief that talent needs a stage rather than pedigree.
• Launch of #BehadStories, a digital storytelling campaign seeking real riders whose journeys embody limitless ambition.
• Integration of MS Dhoni’s journey from a small town to global sporting success as a mirror to the brand’s philosophy of resilience and determination.

Ravi Chawla, Managing Director & CEO of Gulf Oil Lubricants India Limited , stated that the platform sharpens the brand’s belief that every rider deserves engine oil built for their ambition, not just their engine capacity. He described this as central to the next phase of growth for Gulf Pride in India.

Aarthy Sridhar, Chief Marketing Officer, noted that cultural positioning is critical in showing up in real conversations. She emphasized the goal of democratizing performance by bringing a conversation once reserved for high-CC premium motorcycles to the everyday commuter.

Company Background

Gulf Oil Lubricants India Limited, part of the Hinduja Group and Gulf Oil International, operates extensive pan-India distribution networks for B2C and B2B segments. The company holds tie-ups with over 50 OEMs and serves more than 1,000 industrial, infrastructure, and institutional clients. It also exports to over 25 countries and maintains manufacturing facilities in Silvassa and Ennore, Chennai.