First Watch Restaurant Group, Inc., the leading Daytime Dining concept serving breakfast, brunch, and lunch, has appointed Ashlee Weisser as its new Chief Financial Officer effective June 8, 2026. She succeeds Mel Hope, who announced his planned retirement earlier this year and will continue to serve in an Advisor role to support a seamless leadership transition. The appointment marks a significant step in the company's financial leadership continuity as it continues its growth trajectory.

Leadership Transition Details

Weisser joined First Watch in 2023 as Senior Vice President, Financial Planning and Analysis, bringing over 15 years of experience guiding financial strategy at national restaurant concepts. Before joining First Watch, she served as CFO at Maple Street Biscuit Company during its aggressive growth stage following its acquisition by Cracker Barrel. Her career also includes progressive finance roles at Bloomin' Brands, Red Robin, and Darden Restaurants.

The key details of the leadership change are outlined below:

Executive Commentary

Chris Tomasso, CEO and President of First Watch, highlighted Weisser's contributions since joining the company. "Throughout her time at First Watch, Ashlee has consistently demonstrated strong financial discipline, strategic insight and a results-driven mindset," said Tomasso. "She has strengthened our financial foundation, advanced key growth initiatives and built a high-performing team to support our continued growth and evolution."

Regarding the outgoing CFO, Tomasso expressed gratitude for Hope's service. "We are grateful for Mel's leadership and many contributions over the years including his significant role in our successful initial public offering, and we look forward to continuing to benefit from his experience and counsel as an Advisor in the months ahead," he added.