Exhicon Events Media Solutions Limited has entered into a strategic partnership charter with ICICI Lombard General Insurance Company Limited on April 30, 2026, to strengthen the exhibition risk ecosystem across India's exhibitions and trade fairs industry. The collaboration aims to advance awareness, adoption, and integration of exhibition insurance as a critical enabler for sustainable growth in the increasingly complex exhibitions sector.

Strategic Partnership Framework

The partnership positions Exhicon Events Media Solutions Limited at the forefront of creating a risk-aware and professionally governed exhibition ecosystem that aligns with global best practices. As India's exhibitions industry witnesses increasing scale, complexity, and stakeholder participation, risk preparedness and continuity planning have emerged as essential components for sustainable development.

Value Creation and Business Impact

The strategic collaboration is designed to create multiple value streams through enhanced platform positioning and ecosystem integration. The partnership framework focuses on four key areas that will strengthen Exhicon's market position while supporting industry-wide improvements.

Collaboration Scope and Implementation

Under the partnership charter, Exhicon will leverage its comprehensive infrastructure including venues, media platforms, and industry reach to drive awareness, education, and adoption of exhibition insurance as a best practice. The company's extensive network will serve as the foundation for promoting risk management solutions across the exhibitions ecosystem.

ICICI Lombard will contribute domain expertise, relevant insurance solutions, and support ecosystem education through insights and simplified engagement frameworks. This combination of Exhicon's market presence and ICICI Lombard's insurance expertise creates a comprehensive approach to risk management in the exhibitions sector.

Revenue and Growth Opportunities

The partnership charter opens up adjacent opportunities over the medium to long term, creating new revenue streams and business development pathways:

• Potential integration-led service offerings
• Ecosystem-led monetization opportunities
• Enhanced partner-led value creation across company platforms

These opportunities align with Exhicon's broader strategy of integrated ecosystem solutions, strengthening its long-term growth prospects and market positioning within the exhibitions industry.

Industry Leadership and Market Position

The signing ceremony in Mumbai was attended by key executives from both organizations, including Ms. Padma Mishra, Whole Time Director of Exhicon Events Media Solutions Limited, Mr. Anand Singh, CDO Retail & Government of ICICI Lombard, Mr. M.Q. Syed, Chairman and Managing Director of Exhicon Events Media Solutions Limited, and Mr. Anurag Choudhary, Head SME Agency ICICI Lombard.

This strategic initiative reinforces Exhicon's commitment to advancing industry standards and creating comprehensive solutions for the exhibitions sector. The partnership represents a significant step toward establishing exhibition insurance as a standard practice across India's trade fairs and exhibitions landscape, ultimately contributing to the sector's professionalization and sustainable growth.

Exhicon Events Media Solutions has signed a term sheet for the Indore Exhibition Centre, marking a strategic pivot towards an asset-light business model. This development positions the company to operate the exhibition facility through a framework designed to generate dual revenue streams while minimizing capital investment requirements.

Strategic Business Model Shift

The term sheet agreement represents a significant operational strategy for Exhicon Events Media Solutions, focusing on asset-light operations. This approach allows the company to leverage existing infrastructure without the substantial capital commitments typically associated with owning exhibition facilities.

Dual Revenue Stream Framework

The new operational model for the Indore Exhibition Centre is structured around two distinct revenue streams. This diversified approach is designed to enhance the company's income stability and operational flexibility in the exhibition and events management sector.

Market Positioning

By adopting this asset-light model, Exhicon Events Media Solutions aims to optimize its operational efficiency while expanding its presence in the exhibition industry. The Indore Exhibition Centre agreement demonstrates the company's strategic focus on scalable business models that reduce operational risks while maintaining growth potential.