Creatd, Inc. announced that its majority-owned subsidiary, Vocal, has launched a significant set of platform updates, including a rebuilt writing experience and a shift to exclusively verified-human content. These updates are designed to strengthen Creatd's flagship operating asset by differentiating it in a market saturated with synthetic media. The company is also evaluating a capital markets transaction to spin out Vocal as a standalone entity, aiming to create a clean balance sheet to raise capital and acquire platforms.

The updates position Vocal to leverage the scarcity of verified-human work as AI floods the web with synthetic content. By making verified-human publishing the standard and realigning earnings around original work, Vocal aims to improve the durability and unit economics of its business. Read earnings have been realigned to Vocal+ members, enhancing the platform's financial model.

Strategic Context

These updates coincide with Creatd's broader capital markets strategy. In May 2026, Creatd increased its ownership of Vocal from approximately 20% to 51%, restoring it as a majority-owned core asset. On July 17, 2026, Creatd filed a form S-1/A and expects an effective registration statement by the end of July, fully reregistering with the SEC. The company has also secured two consecutive years of PCAOB-audited financials, with Vocal consolidated, positioning it for a potential regulatory transition into a standalone publicly traded entity.

Path to Value Realization

Creatd is exploring a framework to spin Vocal out into a standalone entity, similar to its previous $14 million sale of Flyte. This would provide Vocal with a dedicated capital structure to scale and compete in the creator economy. The company emphasized that this framework is theoretical and early-stage, with no assurance that any transaction will be completed.

"Vocal is Creatd's most valuable asset, and everything we announced today makes it stronger and more defensible," said Jeremy Frommer, Chief Executive Officer of Creatd. "We restored our majority ownership of Vocal, it is consolidated on our audited financials, and we are advancing toward a national-exchange uplisting."

Justin Maury, Chief Executive Officer of Vocal, added, "The next era of the internet won't be defined by who can generate the most content. It will be defined by who can create trust at scale. As AI makes content abundant, authentic human creativity becomes scarce, and scarcity creates value."

Key Updates to Vocal

Creatd, Inc. will host an investor conference call on July 7, 2026, at 4:15 PM EST to discuss the microcap space and engage with shareholders. The call will be led by Chairman and Chief Executive Officer Jeremy Frommer and will include a brief question-and-answer session for participants. This event aims to provide insights into the company's operations and the broader microcap market.

Investors and interested parties must register in advance to join the webinar. Upon registration, each participant will receive a unique link via email to access the call. Creatd has also published an article titled "Creatd Answers: Fourteen Questions from Our Shareholders," addressing investor queries ahead of the event. The company encourages participants to review the material and come prepared with questions.

Creatd, Inc. (OTCQB: CRTD) focuses on technology-enabled businesses, digital media properties, and intellectual property assets. Through its subsidiaries and strategic investments, the company supports opportunities for creators, entrepreneurs, and emerging growth initiatives. The conference call underscores its commitment to transparency and shareholder engagement.

Key Event Details

The call will be accessible only to registered participants, ensuring a structured and interactive session. Creatd looks forward to an open dialogue with its shareholders and the investment community.