Coforge Limited announced on September 30, 2026, the launch of CXNova, an AI-native customer experience (CX) platform designed to deliver intelligent, real-time customer experiences. This new offering complements the company’s existing focus on Agentic Travel and Modern Airline Retailing (MAR), expanding its portfolio of agentic AI solutions for enterprises.

CXNova is built on a multi-agent architecture that transforms disconnected AI, content, and channel systems into a unified experience execution layer. It addresses the gap where enterprises have invested in AI and digital platforms but struggle to operationalize them across the customer journey. By enabling systems to turn strategic intent into scalable, autonomous customer journeys, CXNova aims to drive personalization, engagement, and continuous optimization.

Platform architecture and capabilities

At its core, CXNova employs domain-specific ontologies and enterprise knowledge graphs to connect customer, content, product, journey, and operational intelligence. This shared context allows specialized agents to work together to understand, decide, create, and adapt experiences in real time.

The platform features three primary agent types:

• Content agents: Dynamically generate, adapt, and optimize content using enterprise knowledge and domain-trained models to ensure brand compliance.
• Context agents: Interpret identity, intent, behavior, and real-time signals to drive next-best-action decisioning.
• Canvas agents: Assemble and deliver experiences across digital and physical touchpoints, including web, mobile, and conversational channels.

These capabilities are supported by industry-specific agents and a centralized agent orchestration and experience operations (XOps) control plane, which coordinates autonomous agents with enterprise systems and human expertise.

Strategic expansion beyond travel

While Coforge previously highlighted its Aeronova.AI platform for the travel sector, CXNova is designed for broader enterprise-scale deployment. It targets industries including banking and financial services, insurance, healthcare, travel, and airlines. The platform integrates with existing enterprise ecosystems to enable rapid adoption.

Kapil Tyagi, Senior Vice President and Head of Experience at Coforge, stated that the next phase of digital transformation is about orchestrating experiences that act in the moment rather than adding isolated AI features. He emphasized that CXNova powers an autonomous, experience-led enterprise with governed decision-making and continuous learning.

Context: Agentic Travel and Modern Airline Retailing

The launch of CXNova aligns with Coforge’s broader thesis on the shift toward Agentic Travel. The company posits that intelligent agents will orchestrate travel discovery, transactions, and journey management, reshaping how airlines engage travelers. This transition is driven by AI-native travelers who expect seamless, personalized experiences through AI-powered interfaces.

Coforge argues that success in this paradigm requires moving beyond traditional transaction-based systems to connect business processes and operational decisions through a common intelligence layer. Aeronova.AI supports this by helping travel enterprises turn Offer and Order ambition into execution, de-risking the coexistence of legacy and modern retailing platforms.

About Coforge

Coforge is an AI-native engineering services leader that uses AI and hyperspecialized industry expertise to engineer autonomous enterprises. The company combines AI agents with an AI-enabled workforce, including specialized Forward Deployed Engineers (FDEs) in hybrid pod-based delivery units. With a deep focus on trusted AI, its solutions are secure, governed, and enterprise-grade. Coforge is outcome-led by design, moving beyond AI experimentation to deliver measurable business outcomes such as lower operating costs, faster cycle times, higher conversion rates, and sustained margin growth.

Coforge Limited has received an Overweight rating from JPMorgan with a target price of ₹1,850, following the appointment of Akhil Gupta as Non-Executive Independent Director and Chairperson, which JPMorgan noted filled the chair earlier than expected.

JPMorgan observed that another board member could be appointed within the guided three-month timeframe, after which focus should return to core performance, AI traction, Encora integration and five-year goals.

Chairperson appointment

The Board approved Gupta's appointment on September 28, 2026, following a recommendation from the Nomination and Remuneration Committee, effective September 29, 2026, for a term of five years. The appointment is subject to shareholder approval. Gupta is not related to any other directors of the company.

Vivek Sharma, Non-Executive Director and interim Chairperson, stated that the company conducted a rigorous global search in partnership with Egon Zehnder. The process focused on identifying a candidate with high governance experience and strategic perspectives. A starting list of 60 candidates was narrowed down, with Gupta emerging as the unanimous choice of the NRC and the Board.

Sudhir Singh, CEO and Executive Director, highlighted that Gupta's experience at Bharti Enterprises navigating business shifts aligns with Coforge's pivot towards AI-led engineering services.

Appointment details

Profile and experience

Gupta is the Vice Chairman of Bharti Enterprises and played a pivotal role in its growth since inception. He is a Chartered Accountant with over 40 years of professional experience. He completed the Advanced Management Program at Harvard Business School in 2002.

He currently serves as Chairman of the Board of Directors for 360 ONE WAM Ltd and Bharti Life Insurance Ltd. He is also a member of the Board of Zepto, Snapdeal, Eutelsat Communications and Lodha Developers.

Awards and affiliations

Gupta has received numerous awards, including:

• EY Entrepreneur of the Year Award
• CA Lifetime Achievement Award
• CA Global Achiever Award by ICAI
• ET Telecom Lifetime Achievement Award
• Tele.Net Outstanding Contribution to Infrastructure and Telecom Development Award

He is the author of the book Some Sizes Fit All on management, published by Penguin Random House. His professional affiliations include serving as President of TSSC (Telecom Sector Skill Council), Ex-Chairman of DIPA (Digital Infrastructure Providers Association), and membership in CII National Committee on Telecom and Broadband. He is also a member of the CII Task Force on Insolvency and Bankruptcy and has served on the Advisory Committee on Service Providers of the Insolvency and Bankruptcy Board of India.