Chase adds investing option to Ultimate Rewards program
- Chase introduces "Invest Your Points" feature for Ultimate Rewards program
- Eligible cardmembers can redeem points for cash to invest in J.P. Morgan accounts
- Feature available via Chase Mobile app and Chase.com for seamless management
- New J.P. Morgan Self-Directed Investing customers can earn up to $1,000 bonus

*this image is generated using AI for illustrative purposes only.
Chase has expanded its Ultimate Rewards program with a new feature allowing eligible cardmembers to redeem points for cash to invest in J.P. Morgan Self-Directed Investing accounts.
The "Invest Your Points" option connects the rewards ecosystem directly with J.P. Morgan Wealth Management, enabling customers to manage their financial lives and investments in one place. This move aims to make investing more accessible and intuitive for Chase clients.
How It Works
Customers can now redeem their points for cash to invest in an eligible J.P. Morgan Self-Directed Investing account or work with a J.P. Morgan advisor to invest in a taxable investment account. Once points are redeemed for cash, customers choose how to invest based on their own goals and risk tolerance.
For customers with a J.P. Morgan Self-Directed Investing account, the experience is available through the Chase Mobile app and Chase.com. This allows them to manage their rewards and investing activity in one connected digital experience.
| Feature | Details |
|---|---|
| Eligible Cards | Chase Freedom, Chase Ink, Chase Sapphire portfolios |
| Investment Platform | J.P. Morgan Self-Directed Investing |
| Access | Chase Mobile app, Chase.com |
| New Customer Offer | Earn up to $1,000 on opening/funding eligible account |
Strategic Context
Chris Reagan, President of Branded Cards at Chase, stated that every new redemption option makes the program more valuable. He noted that cardmembers can now put rewards toward investing and financial goals in a connected digital experience.
Paul Vienick, Head of Online Investing at J.P. Morgan Wealth Management, said the goal is to make investing more accessible and connected to how clients handle finances. Giving clients the ability to invest with Ultimate Rewards points helps them manage investments all in one place.
What the Numbers Show
JPMorgan Chase & Co. (NYSE: JPM) reported assets of $5 trillion and $375 billion in stockholders’ equity as of June 30, 2026. The firm serves more than 87 million consumers and 7.5 million small businesses. J.P. Morgan Wealth Management oversees approximately $1.4 trillion of assets under supervision with over 6,000 advisors.
Additional Benefits
With J.P. Morgan Self-Directed Investing, clients enjoy unlimited commission-free online trades on thousands of stocks, ETFs, mutual funds, and treasuries. Options trades are subject to a $0.65 per-contract fee. Other fees and charges may apply.
New customers can earn up to $1,000 when they open and fund an eligible account with qualifying new money. Existing redemption options include travel, cash back, statement credits, and gift cards.
How might this integration impact customer retention rates for Chase credit cards compared to competitors offering traditional cash-back or travel redemptions?
What are the potential tax implications for cardholders redeeming points as cash contributions to taxable investment accounts versus direct travel bookings?
Could this feature encourage younger, retail investors to shift from high-risk speculative trading to more diversified portfolios managed through J.P. Morgan's platform?

































