Bank of America and PNC tied for first place in Keynova Group’s 2026 Mortgage-Home Equity Scorecard, maintaining their top ranking for the second consecutive year. The annual benchmark evaluates the digital consumer experience of the top 12 US-based mortgage and home equity lenders, assessing capabilities across application ease, approval speed, and funding timeliness.
Keynova Group, a competitive intelligence firm for digital financial services, released the findings on August 19, 2026. The scorecard covers eight major financial institutions—Bank of America, Chase, Citi, Citizens, PNC, Truist, U.S. Bank, and Wells Fargo—and four large non-bank lenders: Freedom Mortgage, loanDepot, Rate, and Rocket Mortgage.
Accelerated Closing and Funding
Faster closing and funding options have emerged as a primary battleground in home lending, directly influencing origination growth and borrower satisfaction. Over the past year, the number of lenders offering accelerated home equity closing and funding doubled, with one-third of Scorecard participants now providing this feature. Non-bank lenders lead this segment, often delivering approvals in minutes and funding within a week.
Digital tools driving these efficiencies include asset valuation modeling instead of traditional appraisals, integration of third-party or internal account data, e-signatures for closing documents, and online notaries for remote video closings. Additionally:
- Two-thirds of mortgage lenders use existing applicant credentials to prefill applications.
- More than 40% of home equity lenders offer similar prefill capabilities.
- 25% of lender sites promote borrower incentives if stated closing dates are missed.
Building Relationship Value
Lenders are increasingly leveraging mortgage holdings to deepen broader financial servicing relationships. With mortgage holders typically maintaining higher depository and investment balances, 42% of lenders incentivize the use of credit cards, auto loans, and other products through discounts on loan rates or fraud monitoring.
Home-purchasing needs remain a focal point for incentives:
- 25% of lenders offer refunded or reduced closing costs.
- Another 25% provide credits for shopping, purchasing, or selling via the lender’s home shopping program.
Seamless access to account information for underwriting further enhances the digital experience, allowing customers to bypass manual entry of asset details.
Visual Consumer Education
Given the infrequent and complex nature of home lending, visual resources are critical for driving adoption and self-servicing. All 12 Scorecard lenders provide rich media content, with 60% covering the mortgage process via video and one-third outlining steps for home equity loans or lines.
Chase and U.S. Bank distinguish themselves by offering videos on financial hardship options to help borrowers avoid foreclosure or short sales. PNC provides the most extensive selection of practical calculators, including tools for debt consolidation and evaluating the cost-benefit of paying points.
What the Numbers Show
The data reveals a clear divergence between bank and non-bank strategies regarding speed versus breadth. While non-bank lenders dominate the accelerated funding metric (approval in minutes, funding in a week), traditional banks like Bank of America and PNC leverage their broader product ecosystems to drive relationship value. The fact that 42% of lenders incentivize cross-product usage suggests that digital excellence in lending is no longer just about transaction speed, but about integrating lending into a wider, sticky customer financial profile.