Alibaba expands participation in Access Advance VDP Pool
Alibaba Group has expanded its collaboration with Access Advance by joining the Video Distribution Patent Pool (VDP Pool) as a Licensee, gaining access to HEVC, VVC, VP9, and AV1 technologies. This builds on Alibaba's existing roles in the VVC Advance Patent Pool and as a Licensor in the VDP Pool. The VDP Pool's single-license structure simplifies licensing for complex video ecosystems.

*this image is generated using AI for illustrative purposes only.
Access Advance LLC and Alibaba Group today announced that Alibaba has joined the Access Advance Video Distribution Patent Pool (VDP Pool) as a Licensee. The agreement secures a license to the pool's comprehensive coverage of HEVC, VVC, VP9, and AV1 codec technologies. This move expands Alibaba's existing relationship with Access Advance, where it already participates as both a Licensor and Licensee in the VVC Advance Patent Pool and as a Licensor in the VDP Pool. Alibaba's subsidiary Youku also joined the VDP Pool as a Licensee in 2025.
Alibaba operates a diverse video ecosystem spanning e-commerce, entertainment, and digital media. The VDP Pool's single-license structure covers essential patents across all four major video codecs for one royalty rate. This framework eliminates the need to manage multiple bilateral agreements as platforms evolve, addressing the scale and diversity of Alibaba's operations.
Strategic Collaboration
Peter Moller, CEO of Access Advance, highlighted the significance of Alibaba's expanded engagement. He noted that contributing innovation to video codec standards, adding patents to a pool, and taking a license reflects deep engagement with the licensing ecosystem. Moller stated that the VDP Pool is designed for the kind of business model complexity Alibaba represents, and the company is pleased to have their full participation on both sides of the program.
Licensing Framework
The VDP Pool provides a transparent and efficient licensing mechanism for patent owners and implementers. Access Advance manages the HEVC Advance Patent Pool, with over 29,000 patents essential to HEVC/H.265 technology, and the VVC Advance Patent Pool, with over 5,400 patents essential to VVC/H.266 technology. The company's Multi-Codec Bridging Agreement offers eligible licensees a single discounted royalty rate structure for participating in both pools.
Future Outlook
Xiaopeng Ke, Patent Legal Director of Alibaba Group, emphasized that video technology enables Alibaba to serve customers better across its platforms. Ke expressed confidence that the VDP Pool's licensing framework can support the continued development and broad adoption of next-generation video codec standards. Alibaba looks forward to working with Access Advance and other participants to ensure the pool serves the interests of both licensors and licensees.
How will Alibaba's expanded licensing influence other major Chinese tech companies to join the VDP Pool?
What impact will this agreement have on the adoption rates of next-generation codecs like VVC and AV1 in the Asian market?
Could this move prompt Alibaba to integrate more advanced video features into its e-commerce live-streaming services?




























