Akums Drugs & Pharma subsidiary buys Oriflame India unit for ₹56 crore
Akums Drugs & Pharmaceuticals Limited subsidiary Pure and Cure Healthcare has acquired Oriflame India's manufacturing business for ₹56 crore. The deal includes plants in Roorkee and Noida but excludes trademarks. Completion is targeted by August 31, 2026, marking Akums' entry into color cosmetics.

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Pure and Cure Healthcare Private Limited, a wholly-owned subsidiary of akums drugs & pharma , has acquired the manufacturing business of Oriflame India Private Limited for a total consideration of ₹56 crore. The Board of Directors approved the transaction on July 23, 2026, marking Akums' strategic entry into the color cosmetics segment while expanding its capabilities in skincare and wellness products for both Indian and global markets.
The acquisition includes two manufacturing facilities located in Roorkee, Uttarakhand, and Noida, Uttar Pradesh, along with a leased warehouse in Noida. Notably, the trademark and marketing rights for Oriflame’s products in India are excluded from this transaction. The move aims to leverage existing manufacturing capacity to diversify Akums' product portfolio beyond its core pharmaceutical operations.
Transaction Details
The deal is structured as a cash consideration purchase and is not classified as a related-party transaction. No promoter or group company holds an interest in the acquired business, ensuring the transaction was conducted at arm's length. The company confirmed that no prior governmental or regulatory approvals are required for this acquisition.
| Particular | Details |
|---|---|
| Acquirer | Pure and Cure Healthcare Private Limited (Wholly-owned subsidiary) |
| Target Business | Manufacturing business of Oriflame India Private Limited |
| Consideration | ₹56 crore (Cash) |
| Assets Included | Plants in Roorkee and Noida; Leased warehouse in Noida |
| Exclusions | Trademarks and marketing rights |
| Expected Completion | August 31, 2026 |
Strategic Implications
This acquisition represents a significant diversification step for Akums Drugs & Pharmaceuticals Limited. By acquiring established manufacturing infrastructure, the company can rapidly scale its presence in the fast-growing Indian cosmetics market without the lead time associated with greenfield projects. The inclusion of facilities in both Uttarakhand and Uttar Pradesh provides geographic diversification in production capabilities.
The exclusion of marketing and trademark rights suggests Akums intends to utilize these manufacturing assets for its own brands or contract manufacturing, rather than continuing the Oriflame brand portfolio. This approach allows the company to focus on operational efficiency and product development within the cosmetics and wellness space.
Regulatory Disclosures
The intimation was filed pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, read with SEBI Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026. The disclosure was submitted to the National Stock Exchange of India Ltd and BSE Limited on July 23, 2026, at 5:56 PM IST. Dharamvir Malik, Company Secretary & Compliance Officer, signed the filing.
Historical Stock Returns for Akums Drugs & Pharma
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.99% | -2.13% | +6.00% | +54.44% | +25.04% | -16.84% |
How will Akums Drugs plan to monetize the acquired manufacturing facilities through private label brands versus contract manufacturing for third-party clients?
What is the expected timeline for integrating the Roorkee and Noida plants into Akums' existing operational framework, and what are the associated synergy costs?
How might this diversification into color cosmetics impact Akums' profit margins compared to its core pharmaceutical business in the short to medium term?


































