Aegon selects New York for future headquarters and appoints new COO
Aegon has announced it will relocate its head office and legal seat to the United States, selecting New York City as the location for its future corporate headquarters. The company appointed Will Fuller as President and Chief Operating Officer (COO), effective January 1, 2027, to oversee day-to-day management. CEO Lard Friese will relocate to the United States at the beginning of 2027.

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Aegon has announced it will relocate its head office and legal seat to the United States, selecting New York City as the location for its future corporate headquarters. The new office is expected to open in mid-2027 and will house selected corporate functions and members of the leadership team. This move marks a significant step in Aegon's transformation to become a US-based company, reinforcing its ambition to be a leading force in the US life insurance and retirement industry.
To support this transition, Aegon has strengthened its leadership team. Will Fuller has been appointed President and Chief Operating Officer (COO), effective January 1, 2027. Mr. Fuller will be responsible for the day-to-day management of Transamerica, Aegon's International businesses, and Aegon Asset Management. He will report to Aegon CEO Lard Friese, who will retain full responsibility for the group's strategy, overall performance, and leadership.
In connection with the planned move, Mr. Friese will relocate to the United States at the beginning of 2027. These organizational changes are intended to sharpen execution and accelerate performance improvement while providing the leadership focus needed to redomicile the Group to the United States.
Mr. Fuller joined Aegon in March 2021 as President and Chief Executive Officer of Transamerica. Prior to that, he held senior leadership roles at Lincoln Financial Group and Merrill Lynch, where he was responsible for Global Wealth Management with international responsibility for asset management and insurance solutions. His appointment is expected to support the disciplined execution of Aegon's strategy during the relocation process.
| Key Appointments and Changes | Details |
|---|---|
| New President and COO | Will Fuller, effective January 1, 2027 |
| New Headquarters Location | New York City, United States |
| Expected HQ Opening | Mid-2027 |
| CEO Relocation | Lard Friese to relocate to the United States at the beginning of 2027 |
Aegon's portfolio includes fully owned businesses in the United States and United Kingdom, and a global asset manager. The company is currently headquartered in Schiphol, the Netherlands, and is listed on Euronext Amsterdam and the New York Stock Exchange.
How will Aegon's redomicile impact its current listing status on Euronext Amsterdam?
What tax implications might arise from relocating the legal seat from the Netherlands to the US?
Could this shift lead to a divestment of Aegon's UK and non-US international businesses?
























