Abercrombie & Fitch Co. (NYSE: ANF) has elected Mary Fox to its Board of Directors, effective August 18, 2026. The appointment adds a senior executive with deep expertise in digital commerce and omnichannel retail strategy to the company’s governance structure.

Fox, 54, currently serves as President of The Lovesac Company, a publicly traded omnichannel home furnishings retailer. In this role, she oversees operations, marketing, finance, human resources, and overall business performance.

Executive Background

Prior to joining Lovesac, Fox held leadership positions at major consumer goods and retail firms:

• BIC: Served as general manager for North American consumer products.
• L’Oréal: Spent six years in roles spanning ecommerce, business development, and business transformation.
• Walmart: Held positions of increasing responsibility over more than a decade, covering private label apparel, merchandising, brand management, strategy, mergers and acquisitions, and global sourcing.

Nigel Travis, Chairperson of the Board, highlighted Fox’s 25-year career in consumer goods as a key asset for the company’s evolving market position.

"We are excited to welcome Mary to Abercrombie & Fitch Co.’s Board of Directors. She brings an incredibly strong digital commerce and brand-building background that spans a 25-year career in consumer goods," Travis said. "As a current executive, she brings a deep understanding of today’s dynamic consumer environment and how customers are connecting with brands, which will be an invaluable addition to the Board and company."

Fox expressed enthusiasm about joining the board and collaborating with CEO Fran Horowitz and the management team to support the company’s long-term growth ambitions.

"I’m thrilled to join Abercrombie & Fitch Co.’s Board of Directors," Fox said. "Having long admired the company’s performance and reputation as leaders in the apparel and retail industries, I look forward to partnering with CEO Fran Horowitz and her management team, as well as Nigel and the Board as the company continues its work to achieve its long-term ambitions to continue delivering diversified, global growth."

Company Profile

Abercrombie & Fitch Co. operates as a global, digitally led, omnichannel specialty retailer of apparel and accessories. The company caters to customers ranging from kids to millennials through curated assortments tailored to specific lifestyle needs.

The firm manages a family of brands, including Abercrombie and Hollister, which share a commitment to enduring quality and exceptional comfort. As of the announcement, the company operated approximately 840 stores across North America, Europe, Asia, and the Middle East. It also maintains e-commerce platforms at abercrombie.com, abercrombiekids.com, and hollisterco.com.

Abercrombie & Fitch has expanded its multi-year partnership with the National Football League (NFL) ahead of the 2026 season, broadening the distribution of its signature apparel collection. As an Official Fashion Partner for the second consecutive year, the retailer will leverage a new collaboration with Fanatics, the NFL's e-commerce partner, to make the collection available on NFLShop.com, in NFL stadium stores, and on official team e-commerce sites.

The 2026 assortment includes men's, women's, kids', baby, and toddler styles, designed for wear beyond game day. Abercrombie plans to introduce a steady cadence of product drops throughout the season, including co-designed collections with NFL players and personal styling services through its "Style Concierge" offering.

Strategic Expansion

The partnership aims to reach more customers globally by utilizing Fanatics' reach across online and physical channels. This strategy aligns with Abercrombie's goal to grow its lifestyle brand by meeting customers across various shopping platforms. Select store locations will feature expanded team-specific assortments tailored to local fan bases.

Marketing Campaign

To celebrate the new season, Abercrombie will highlight top NFL players and influential women in sport. The campaign features Drake Maye (New England Patriots), Justin Jefferson (Minnesota Vikings), and Jaxson Dart (New York Giants). Additional appearances include CeeDee Lamb (Dallas Cowboys), Cooper DeJean (Philadelphia Eagles), Jaxon Smith-Njigba (Seattle Seahawks), Jahmyr Gibbs (Detroit Lions), and Malik Nabers (New York Giants). The women's lineup includes Ann Michael Maye, Emily Engram, Claire Kittle, and Diana Flores.