Silver Prices Triple in One Year: Four Key Factors Behind the Rally to $90 Per Ounce

3 min read     Updated on 22 Jan 2026, 09:05 AM
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Reviewed by
Radhika SScanX News Team
Overview

Silver prices have tripled over the past year, crossing $90 per ounce globally due to four key factors: central bank interest rate cuts reducing the opportunity cost of holding precious metals, ongoing geopolitical tensions creating safe-haven demand, increasing industrial demand from renewable energy and technology sectors transforming silver into a 'Green Metal', and momentum-driven speculation. While these factors support continued strength, the same drivers could reverse and trigger corrections, making silver suitable as a portfolio component but requiring realistic long-term expectations rather than speculative short-term trading.

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*this image is generated using AI for illustrative purposes only.

Silver prices have delivered spectacular returns over the past year, with the precious metal tripling in value and crossing the $90 per ounce mark in global markets. This parabolic rise has defied repeated predictions of corrections, with bears proven wrong at multiple price levels including $50, $60, $70, and $80 per ounce. Indian markets have witnessed similar dramatic gains, positioning silver as one of the standout performers in the commodities space.

The remarkable price action reflects a convergence of multiple factors that have fundamentally altered silver's investment landscape. Market expectations suggest continued upward momentum, though the sustainability of such gains warrants careful examination of the underlying drivers.

Interest Rate Environment Supports Precious Metals

Global central banks have embarked on an interest rate cutting cycle, with most monetary authorities reducing rates to support economic growth as inflation pressures ease. This policy shift aims to maintain employment levels and prevent growth slowdowns, creating an environment where money becomes cheaper and more accessible.

The following table illustrates the impact on precious metals:

Factor: Impact on Silver
Falling Interest Rates: Reduces opportunity cost of holding non-yielding assets
Lower Bond Yields: Shifts demand from fixed-income to precious metals
Cheaper Money: Increases liquidity for commodity investments
Growth Support: Maintains industrial demand fundamentals

Precious metals like silver, which generate no income, become more attractive when the benefits of holding cash or bonds diminish. This demand shift from fixed-income assets to precious metals creates sustained buying pressure.

Geopolitical Tensions Drive Safe-Haven Demand

Modern conflicts have become prolonged and embedded within the global economy, prompting investors to hedge against uncertainty. The current geopolitical landscape reflects a unique situation where markets price in fragility rather than outright disaster, making silver particularly attractive as a hedge.

Investors are responding to:

  • Unresolved international conflicts
  • Economic fragility concerns
  • Supply chain vulnerabilities
  • Currency debasement risks

This environment creates sustained demand for tangible assets that maintain value during periods of uncertainty.

Industrial Demand Transforms Silver's Identity

Silver has evolved from merely being a cheaper alternative to gold into a critical 'Green Metal' essential for the renewable energy and clean technology revolution. The global transition toward digitization, electrification, and sustainable energy has elevated silver's industrial relevance significantly.

Key industrial applications include:

Application: Silver Usage
Solar Panels: Approximately 20 grams per panel
EV Batteries: Critical component in battery systems
Electronics: Superior conductivity for connectors
5G Infrastructure: Essential for high-tech components
Semiconductors: Key material for advanced chips

This industrial demand provides fundamental support for silver prices, distinguishing it from purely speculative precious metals investments.

Speculation Amplifies Price Movements

Momentum trading and speculation have amplified silver's price movements, with traders buying simply because prices are rising. Silver's reputation for spectacular short-term gains and losses attracts significant speculative interest, creating self-reinforcing price cycles.

However, this speculative component also introduces volatility risks, as momentum can reverse quickly when market sentiment shifts.

Potential Downside Risks

The same factors driving silver's rise could reverse and trigger price corrections. Potential catalysts for decline include:

  • Moderation in interest rate cut expectations
  • Easing of geopolitical tensions
  • Reduced speculative interest
  • Profit-taking by leveraged traders

While industrial demand may remain strong, speculative factors have been the primary driver of recent gains and represent the most volatile component.

Investment Considerations

Silver can serve as a valuable portfolio component within a broader precious metals allocation, but investors should maintain realistic expectations. The metal's tripling in value over one year does not automatically guarantee continued performance, and speculative price movements can reverse rapidly.

Long-term investors should focus on silver's fundamental drivers rather than short-term price momentum, maintaining time horizons well beyond immediate market cycles while avoiding speculative trading strategies.

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Indian Consumers Embrace Jewellery as Investment Asset with 86% Viewing it for Wealth Creation

3 min read     Updated on 21 Jan 2026, 10:24 PM
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Reviewed by
Radhika SScanX News Team
Overview

Deloitte India's 'Go for Gold' report demonstrates a fundamental shift in Indian consumer behavior, with 86% now viewing jewellery as a wealth creation asset, nearly matching equity preferences at 87%. The study reveals 56% purchase jewellery for both investment and fashion, while generational differences show 49% preferring minimalist designs and Gen Z favoring silver (51%) over platinum (34%). Strong precious metals performance with gold gaining 76% in 2025 and silver surging 170% has reinforced investment appeal, while purchase occasions have diversified beyond traditional weddings to include birthdays, anniversaries, and daily wear, transforming jewellery into a mainstream investment vehicle.

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*this image is generated using AI for illustrative purposes only.

Indian consumers are fundamentally reshaping their relationship with jewellery, transforming it from a purely traditional and ceremonial purchase into a strategic wealth creation tool. This paradigm shift reflects changing investment preferences and the strong financial performance of precious metals in recent years.

Deloitte Report Reveals Investment Mindset Shift

Deloitte India's comprehensive report titled 'Go for Gold' presents compelling evidence of this transformation in consumer behavior. The study reveals that 86% of Indian consumers now consider gold and jewellery as effective assets for wealth creation, a figure that closely rivals the 87% preference for mutual funds and equities.

Consumer Preference: Percentage
Jewellery as Wealth Creation Asset: 86%
Mutual Funds and Equities: 87%
Dual Purpose (Investment + Fashion): 56%
Investment Only: 28%

This data demonstrates how jewellery has evolved from being merely a cultural asset to becoming interconnected with mainstream investment markets. The investment-only preference shows particular strength among men and consumers aged 45 years and above, indicating growing concerns about wealth preservation and long-term financial security.

Generational Preferences Drive Market Evolution

Younger consumers are catalyzing significant changes in jewellery market dynamics through their distinct preferences and purchasing patterns. The research identifies a clear generational divide in design preferences and material choices.

Design Preference: Consumer Percentage
Light and Minimalist Jewellery: 49%
Heavy and Traditional Jewellery: 15%

Gen Z metal preferences show notable diversification:

  • Silver preference: 51%
  • Platinum preference: 34%
  • Silver investment (Gen Z and Millennials): 45%

This shift toward silver reflects its affordability, trendy appeal, and suitability for daily wear, making it an accessible entry point for younger investors seeking precious metal exposure.

Expanding Purchase Occasions Beyond Weddings

Traditionally, wedding purchases dominated jewellery demand, accounting for 70% of the market. However, this pattern is changing significantly as consumers embrace jewellery for diverse lifestyle occasions.

Millennial purchasing patterns demonstrate this diversification:

  • Birthday and anniversary purchases: 38%
  • Daily or office wear: 32%
  • Milestone celebrations (promotions, graduations): Notable segment
Popular Non-Ceremonial Items: Preference
Earrings, Chains, and Rings: 49%

This broader range of purchasing occasions indicates jewellery's integration into everyday lifestyle choices rather than remaining confined to special ceremonies.

Strong Precious Metals Performance Drives Investment Appeal

The financial performance of precious metals over recent years has significantly contributed to their growing investment appeal among Indian consumers.

Metal Performance: 10-Year Growth 2025 Growth 2024 Growth
Gold: 495% 76% 21%
Silver: 800% 170% 17%
Gold 30-Year CAGR: 10.83% - -

These impressive returns have reinforced precious metals' reputation as safe-haven investments during market volatility and uncertainty. Gold particularly serves as a wealth protection tool, while silver finds additional applications in industrial and commercial sectors.

Market Challenges and Investment Considerations

Despite the positive investment sentiment, the jewellery industry faces several operational and profitability challenges. Deloitte's analysis reveals that Indian jewellery retail businesses typically operate with EBITDA margins of 5-10%, significantly below the global average of 12%.

Key investment considerations for consumers include:

  • Making charges ranging from 5% to 25% of jewellery value
  • 3% GST on gold value
  • Additional 5% GST on making charges
  • Storage costs and security risks for physical gold
  • No regular income generation unlike dividends or interest

While over 85% of jewellery sales remain offline through national chains, family jewellers, and local stores, Gen Z consumers increasingly rely on social media and internet searches for design discovery, though final purchases still occur through traditional channels.

The convergence of strong precious metals performance, changing consumer preferences, and evolving purchase patterns positions jewellery as a hybrid product combining financial stability with lifestyle fashion, marking its transition into mainstream wealth creation territory.

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