Zerodha's MTF Captures 5% Market Share Despite Late Entry as CEO Flags Customer Pricing Blind Spot

2 min read     Updated on 31 Dec 2025, 04:15 PM
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Reviewed by
Riya DScanX News Team
Overview

Zerodha achieved 5% market share in MTF within one year despite late entry and minimal promotion, though growth has plateaued with industry trends. CEO Nithin Kamath highlighted customer pricing blind spots, noting investors appear unaware of MTF costs. The company maintains transparent pricing at 0.03% or ₹20.00 per trade versus competitors' higher rates, choosing operational simplicity over revenue maximization.

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*this image is generated using AI for illustrative purposes only.

Zerodha has quietly established a notable presence in the Margin Trading Facility segment, capturing approximately 5% market share within a year of launching the product. CEO Nithin Kamath revealed this achievement came despite the discount broker's late entry into the MTF space and minimal promotional efforts across its platforms.

Market Performance and Growth Trajectory

The company's MTF performance metrics demonstrate solid initial traction followed by stabilization:

Parameter: Details
Market Share Achieved: ~5%
Time to Achievement: 1 year
Promotional Strategy: Minimal promotion
Current Growth Status: Plateaued

Kamath noted that growth in the MTF segment has plateaued, reflecting broader industry trends. The company achieved this market position without actively promoting the facility on order screens or other platform locations, suggesting organic adoption among existing customers.

Pricing Structure and Customer Awareness Gap

A significant finding from Zerodha's MTF experience relates to customer pricing awareness. The company discovered that most customers appear largely indifferent to MTF brokerage costs or remain unaware of their charges. This observation highlights a notable blind spot in retail investor behavior.

Zerodha's current MTF pricing structure maintains consistency with regular equity trades:

Pricing Component: Rate
Current Brokerage: 0.03% or ₹20.00 per trade
Potential Higher Rate: 0.1% flat
Revenue Impact: 10x higher at increased rate
Competitor Rates: Significantly higher

The company noted that implementing a flat 0.1% brokerage rate could generate ten times higher revenue from MTF operations, given that many competitors already operate at substantially higher rates.

Operational Philosophy and Service Approach

Zerodha has maintained its characteristic approach of simple, transparent pricing in the MTF segment. The company avoided implementing complications such as position size caps or differentiated pricing structures for margin trades. All customers receive identical brokerage rates, supporting operational efficiency and transparency.

The uniform pricing strategy extends the company's broader philosophy of straightforward fee structures across its Kite platform services. This approach contrasts with industry practices that often involve complex pricing tiers or variable rates based on trade characteristics.

Industry Implications and Investor Behavior

The findings shed light on broader retail trading patterns, particularly regarding cost awareness in leverage-driven products. While MTF and similar facilities gain popularity among retail investors, the limited cost consciousness could materially impact long-term investment returns. The disconnect between product usage and fee awareness suggests an educational gap in the retail investment community.

Understanding Margin Trading Facility

MTF enables investors to purchase shares by paying only a portion of the total value, with brokers funding the remaining amount. The purchased shares serve as collateral, and investors pay interest on borrowed funds until positions are closed or converted to delivery. This facility amplifies market exposure while simultaneously increasing risk and costs, making pricing transparency and investor discipline essential factors for successful implementation.

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Spot A Price Gap? Nithin Kamath Explains How Traders Can Benefit From Inter-Exchange Arbitrage

2 min read     Updated on 30 Dec 2025, 07:22 PM
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Reviewed by
Ashish TScanX News Team
Overview

Zerodha Co-Founder Nithin Kamath has highlighted how retail traders can exploit price differences between NSE and BSE through inter-exchange arbitrage. The feature allows traders to buy stocks on one exchange and sell on another by selecting the exit exchange from positions page, with immediate margin release for both intraday and delivery trades. While offering accessibility to arbitrage strategies, Kamath emphasized the need for quick execution and monitoring of transaction costs.

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*this image is generated using AI for illustrative purposes only.

Zerodha Co-Founder Nithin Kamath has highlighted a trading feature that enables retail traders to exploit price differences between the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). In a recent post on social media platform X, Kamath explained how traders can capture inter-exchange arbitrage opportunities by buying stocks on one exchange and selling them on another.

How Inter-Exchange Arbitrage Works

According to Kamath's explanation, traders can purchase shares for intraday trading on one exchange and exit the position on another by simply selecting the exit exchange from the positions page. The mechanism works by allowing traders to buy a stock on NSE and sell it on BSE, or vice versa, to capture arbitrage opportunities when price gaps are spotted.

Feature: Details
Trading Types: Both intraday and delivery positions
Execution Method: Select exit exchange from positions page
Margin Release: Immediate upon exit
Capital Efficiency: No additional capital lock-up required
Platform Availability: Available on platforms like Zerodha

Kamath noted that this functionality remains unknown to many traders, despite its potential to optimize returns without taking directional market risk.

Understanding Price Differences Between Exchanges

Inter-exchange arbitrage opportunities arise because stock prices can differ slightly between exchanges due to various market factors. When a stock is priced marginally lower on NSE compared to BSE, traders can buy on NSE and sell on BSE to pocket the difference. These price gaps typically emerge due to:

  • Liquidity and demand variations between exchanges
  • Temporary demand-supply imbalances
  • Order flow mismatches between NSE and BSE

Key Considerations for Traders

While the feature offers accessibility to arbitrage strategies, Kamath emphasized that traders need to exercise caution. Arbitrage requires quick execution and monitoring, as price gaps can close within seconds. High-volume traders or those using automated strategies are typically better positioned to benefit from such opportunities.

Risk Factor: Details
Execution Speed: Price gaps can close within seconds
Transaction Costs: Brokerage charges must be factored in
Monitoring Required: Continuous price gap surveillance needed
Volume Dependency: Higher volumes improve profit potential

Success in these strategies requires traders to be quick, disciplined, and mindful of transaction costs when executing trades.

Democratization of Trading Tools

By drawing attention to this mechanism, Kamath spotlights the tools available to retail investors in India's growing equity markets. While inter-exchange arbitrage has traditionally been the domain of institutional traders and high-frequency trading desks, this feature demonstrates how retail traders now have access to similar mechanisms through modern trading platforms.

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