Unacademy pivots to franchise model as upGrad acquisition talks collapse
Unacademy is transitioning from company-operated offline centres to a franchise model by April, following failed acquisition talks with upGrad over valuation disagreements. The edtech firm reduced test-prep burn from ₹450.00 crore to ₹200.00 crore in CY2024, with core verticals like UPSC, NEET PG, and CAT achieving contribution-margin positive status. With ₹1,100.00 crore in cash reserves and recent leadership changes, the company plans to focus on growth in CY2026 after completing its operational restructuring.

*this image is generated using AI for illustrative purposes only.
Unacademy is making a strategic pivot away from company-operated offline centres, transitioning to a franchise-led model by April as the edtech firm refocuses on its core online learning strengths. The decision comes after months-long acquisition talks with upGrad collapsed due to disagreements over valuation and deal structure.
Strategic Shift to Franchise Model
Founder Gaurav Munjal announced the operational changes in an internal email to employees, outlining the company's plan to convert existing company-operated centres into franchise partnerships. Under this model, local operators will handle day-to-day centre operations while Unacademy provides academics, technology, curriculum, and brand support.
| Transition Details: | Information |
|---|---|
| Completion Timeline: | April |
| Operational Model: | Franchise partnerships |
| Unacademy's Role: | Academics, technology, curriculum, brand |
| Partner Responsibility: | Day-to-day operations |
A company spokesperson emphasized the return to core competencies, stating that Unacademy will be "an online first company moving forth. Like it was when we started in 2015."
Significant Cost Restructuring Achievements
The franchise transition is part of broader cost optimization efforts that have yielded substantial results. Munjal detailed the company's financial restructuring progress, highlighting major reductions in operational expenses through strategic business decisions.
| Cost Metrics: | Previous | Current | Reduction |
|---|---|---|---|
| Test-prep Burn (CY2024): | ₹450.00 crore | ₹200.00 crore | 55.56% |
The cost reduction was achieved by shutting down underperforming initiatives and concentrating resources on profitable business segments.
Business Performance and Profitability
Several of Unacademy's core verticals have achieved positive contribution margins, demonstrating the effectiveness of the company's restructuring strategy. Multiple test-preparation segments and subsidiary platforms have reached profitability milestones.
Contribution-Margin Positive Verticals:
- UPSC preparation
- NEET PG preparation
- CAT preparation
- Multiple other test-prep businesses
Cash-Flow Positive Platforms:
- PrepLadder (full year)
- Graphy (full year)
| Platform Performance: | Metric |
|---|---|
| Airlearn ARR (Start 2025): | $200,000.00 |
| Airlearn ARR (End 2025): | $3,000,000.00 |
| Growth Multiple: | 15x |
Leadership Changes and Financial Position
The strategic pivot follows recent leadership transitions within the Bengaluru-based company. Munjal and co-founder Roman Saini stepped back from operational roles, with co-founder Sumit Jain appointed as chief executive of the core test-prep business.
The company maintains a strong financial position with ₹1,100.00 crore in cash reserves, providing stability during the operational transition period.
Future Growth Focus
Munjal outlined the company's forward-looking strategy in his employee communication, indicating a shift from survival mode to growth orientation. He stated that CY2026 would focus on expansion rather than cost management, following years of unit economics optimization and structural improvements.




























