UBS Cuts EBITDA Estimates for Zomato, Swiggy Amid Intensifying Quick Commerce Competition
UBS has cut adjusted EBITDA estimates for Zomato by 10-18% and Swiggy by 12-28% over the next 2-3 fiscal years due to intensifying quick commerce competition. Discounts have widened by 200-300 basis points since September, with Amazon and Zepto leading aggressive pricing strategies. UBS delayed Blinkit's breakeven timeline to FY27 from FY26, while Swiggy's Instamart faces 120-130 basis points margin deterioration during FY27-FY30. Despite maintaining Buy ratings, UBS lowered price targets to ₹375 for Zomato and ₹510 for Swiggy.

*this image is generated using AI for illustrative purposes only.
UBS has significantly reduced adjusted EBITDA estimates for Zomato and Swiggy, reflecting the mounting pressure from intensifying competition in India's quick commerce sector. The investment bank cut Zomato's estimates by 10-18% and Swiggy's by 12-28% for the next two to three fiscal years, marking a substantial downward revision that highlights the challenges both platforms face in their battle for market dominance.
Competitive Pressure Intensifies Margin Challenges
The deterioration in margin outlook stems from notable intensification in competitive pressure that has persisted since September and continues into January. UBS's pricing tracker reveals that discounts have widened significantly across the sector, creating sustained pressure on profitability metrics.
| Discount Trends: | Details |
|---|---|
| Discount Increase: | 200-300 basis points vs September levels |
| January vs November: | Further increase in promotional activity |
| Most Aggressive Discounters: | Amazon and Zepto |
| Blinkit Position: | Relatively lower but still elevated discounts |
This competitive dynamic reflects the intense battle for market share in India's quick commerce space, where customer acquisition through aggressive pricing has become a standard strategy. Amazon and Zepto have emerged as the most aggressive discounters among online platforms, offering the highest promotional incentives while Blinkit continues to maintain relatively lower discount levels, though still elevated compared to earlier periods.
Margin Recovery Timeline Extended
The most significant impact of UBS's downward revision involves the pushback in when the sector achieves sustainable margin improvement. For Zomato's Blinkit division, UBS now forecasts the quick commerce unit to reach breakeven in FY27, compared to FY26 previously—a critical inflection point that has been delayed by a full fiscal year.
| Company: | Margin Impact | Timeline Change |
|---|---|---|
| Blinkit (Zomato): | Breakeven delayed | FY27 (vs FY26 previously) |
| Instamart (Swiggy): | EBITDA margins down 120-130 bps | During FY27-FY30 |
Similarly, for Swiggy's Instamart, the margin trajectory has deteriorated substantially, with adjusted EBITDA margins down 120-130 basis points during FY27-FY30. The margin pressure reflects the reality that despite continued network expansion and category expansion helping to grow the overall addressable market, the sector's profitability improvement remains elusive in the near term.
Price Targets Revised Despite Maintained Buy Ratings
Despite the downward EBITDA revisions, UBS maintained Buy ratings on both stocks, reflecting confidence in their long-term positioning despite near-term margin headwinds. However, price targets were adjusted to reflect the changed margin outlook.
| Stock: | New Price Target | Previous Target | Reduction |
|---|---|---|---|
| Zomato: | ₹375.00 | ₹400.00 | ₹25.00 |
| Swiggy: | ₹510.00 | ₹580.00 | ₹70.00 |
The price target reductions are particularly notable for Swiggy, which faced a steeper markdown of ₹70.00 per share. UBS's analysis suggests that the recent correction, coupled with a still very strong growth profile, keeps the firm positive on the space, indicating that current valuations may already be pricing in some margin pressure.
Valuation Methodology Reflects Conservative Stance
Despite the EBITDA headwinds, UBS's valuation methodology suggests the stocks may present value opportunities. Zomato is valued using a mix of DCF, sum-of-the-parts, and multiple approaches, with Blinkit valued at 40x 2-year forward EBITDA discounted back by a year. Swiggy's quick commerce unit Instamart was repriced to 0.8x 1-year forward GMV, compared to 6x 1-year sales previously, suggesting a more conservative stance on near-term profitability achievement.
UBS's analysis notes that while newer platform entries and category expansion are providing a solid multi-year growth runway, the immediate margin profile has deteriorated meaningfully. This assessment reflects the ongoing reality that quick commerce platforms continue to prioritize market share gains over immediate profitability in India's rapidly evolving e-commerce landscape.



























