NewsStocksPremium Under-Construction Housing Records 36% Price Appreciation on Strong End-User DemandPremium Under-Construction Housing Records 36% Price Appreciation on Strong End-User Demand
Premium under-construction housing in India recorded impressive price appreciation of up to 36% year-on-year in 2025, driven by strong end-user demand rather than speculation. Key markets including Noida (9-36% appreciation), New Gurugram (2-19% appreciation), and other NCR regions demonstrated robust performance as buyers prioritize long-term lifestyle planning and infrastructure-aligned investments. Industry experts attribute this growth to enhanced regulatory transparency under RERA, improved project execution visibility, and buyers' focus on future-ready communities with integrated amenities.
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Premium under-construction housing in India has emerged as a standout performer in 2025, attracting strong end-user interest as buyers increasingly align home purchases with long-term lifestyle and financial planning objectives. The segment's robust performance reflects a fundamental shift in buyer preferences, supported by enhanced confidence in project execution, infrastructure development visibility, and regulatory transparency.
Market Performance and Price Appreciation
According to Savills India data, under-construction premium homes recorded significant price appreciation across key Indian cities in 2025, substantially outperforming completed inventory in several urban markets. The performance metrics highlight the segment's strength driven by genuine demand rather than speculative activity.
| Market Performance: | Details |
|---|---|
| Maximum Price Appreciation: | Up to 36% year-on-year |
| Performance vs Completed Inventory: | Outperformed in several urban markets |
| Primary Driver: | End-user demand over speculation |
| Data Source: | Savills India |
Sanjay Sharma, Director at SKA Group, emphasized that premium under-construction housing in markets such as Noida, Greater Noida, and Ghaziabad has transitioned into an end-user-led segment. "Latest data reveals that Noida recorded the widest range of appreciation at 9–36% year-on-year for under-construction premium homes, underscoring genuine demand," Sharma noted.
Regional Market Dynamics
Different micro-markets across the National Capital Region demonstrated varying levels of appreciation, reflecting localized demand patterns and infrastructure development timelines. The data reveals distinct performance characteristics across key residential corridors.
| Region: | Price Appreciation Range | Key Characteristics |
|---|---|---|
| Noida: | 9% - 36% YoY | Widest appreciation range, genuine demand |
| New Gurugram: | 2% - 19% YoY | Infrastructure-aligned investments |
| Greater Noida: | Part of 9% - 36% range | End-user led segment |
| Ghaziabad: | Part of 9% - 36% range | Long-term liveability focus |
Ashok Singh Jaunapuria, Managing Director and CEO of SS Group, highlighted that buyers in Gurugram are focusing on future-ready communities rather than immediate possession. "In micro-markets like New Gurugram, under-construction homes recorded price increases of 2–19% year-on-year, which indicates that buyers are investing in projects aligned with infrastructure growth and social amenities," Jaunapuria explained.
Infrastructure Development Impact
Infrastructure development has emerged as a critical factor shaping buyer confidence and investment decisions. Large-scale projects including expressways, metro extensions, and airport-led growth corridors are significantly influencing demand patterns across NCR micro-markets. Vishal Sabharwal, Head of Sales at Orris Infrastructure, noted that buyers in emerging corridors are consciously entering projects early to participate in long-term value creation.
Supply-Side Dynamics and Buyer Behavior
Market experts identified several supply-side factors supporting the segment's performance. Ready premium inventory remains limited in several prime locations, while under-construction projects offer newer layouts, contemporary specifications, and proximity to upcoming infrastructure. Developers have adopted calibrated launch strategies, focusing on fewer projects with improved execution visibility.
Paras Rai, Co-Founder and Managing Director at Property Master, observed that buyer behavior in 2025 reflected a more pragmatic approach. "Under-construction premium homes offer a balance between rational pricing and strong fundamentals," Rai stated, adding that buyers are entering projects where future appreciation is linked to real consumption rather than short-term speculation.
Market Outlook and Trends
Industry participants expect the segment to remain active in 2026, supported by steady end-user demand and improving alignment between infrastructure timelines and project deliveries. Key factors driving continued interest include:
- Enhanced regulatory transparency and brand credibility
- Growing buyer comfort with RERA-backed delivery frameworks
- Priority on long-term liveability and integrated amenities
- Infrastructure development visibility and execution progress
As infrastructure execution progresses and buyer assessment frameworks mature, experts indicate that premium under-construction housing is increasingly viewed as a long-term allocation combining housing needs with gradual value creation, reinforcing its significant role within India's residential real estate market.
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