December Auto Sales Preview: Maruti Likely To See Volume Pickup, EV Two-Wheelers Set To Shine

2 min read     Updated on 31 Dec 2025, 06:50 PM
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AI Summary

India's auto industry expects strong December performance across segments, with passenger vehicles seeing broad-based growth led by Maruti Suzuki's anticipated volume pickup and new launches from Tata Motors and Mahindra. Two-wheelers are set for robust year-on-year growth driven by GST cuts and wedding season demand, while commercial vehicles show early upcycle signs with rising wholesales expected from Ashok Leyland and Tata Motors.

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India's automotive industry is closing the year with strong momentum across multiple segments, driven by favorable market conditions and supportive government policies. According to Nomura's latest report, the sector is benefiting from GST cuts, wedding season demand, and steady freight activity that is keeping both showrooms and transporters active.

Passenger Vehicles Show Broad-Based Strength

The passenger vehicle segment is experiencing healthy demand fundamentals with strong dealer inquiries and showroom walk-ins. Interest remains particularly robust in higher-end models, while year-end discounts are helping drive conversions. New product launches are generating significant attention, with Maruti Suzuki's electric Vitara and Tata Motors' Sierra drawing healthy booking pipelines from dealers.

Company Expected Performance Key Drivers
Maruti Suzuki Sharp volume pickup Wholesale and retail market share improvement
Mahindra Healthy SUV growth Lower dealer inventory, XEV 9S launch, upcoming XUV700 refresh
Tata Motors Solid growth New Sierra launch with January deliveries
Hyundai Steady gains Improved retail share, new Venue supporting H2 FY26 growth

The passenger vehicle industry wholesales are expected to grow strongly in December, with manufacturers benefiting from both domestic demand and improved market positioning.

Two-Wheeler Segment Set for Robust Growth

The two-wheeler industry is headed for robust year-on-year growth in December, supported by multiple positive factors. Better affordability following GST cuts and wedding-related purchases are driving demand significantly. After experiencing a weak base last year, retail activity has improved meaningfully, with manufacturers expecting this momentum to continue into the next financial year.

Key Growth Drivers:

  • GST cuts improving affordability
  • Wedding season purchases
  • Export recovery
  • Improved retail activity

Bajaj Auto, TVS Motor, and Hero MotoCorp are all expected to report healthy increases, while Royal Enfield volumes are also likely to rise meaningfully. However, regulatory changes around ABS norms for sub-125cc bikes remain a monitoring point, particularly for Hero MotoCorp given its significant exposure in this segment.

Commercial Vehicles Show Revival Signs

The commercial vehicle market is displaying clear signs of revival, with higher freight rates and improved fleet operator profitability encouraging fresh purchases and replacements. In the medium and heavy commercial vehicle segment, industry wholesales are expected to rise, with both Ashok Leyland and Tata Motors' commercial vehicle business posting growth.

This performance reinforces the view that the commercial vehicle upcycle is gaining strength, supported by steady freight activity and better operational economics for fleet operators.

Electric Two-Wheelers Gain Ground

Electric two-wheelers continue to expand their market presence, with established players maintaining healthy market shares. TVS Motor, Bajaj Auto, and Ather Energy are sustaining their positions in the electric segment, while some other players are experiencing volume moderation.

Tractor demand remains healthy, supported by good reservoir levels, favorable farm cash flows, and seasonal agricultural activity. GST cuts have also contributed to improved sentiment in rural markets.

Market Outlook

December appears strong for the automotive sector overall, with cars, two-wheelers, commercial vehicles, and tractors all benefiting from supportive demand drivers. The combination of policy support through GST cuts, seasonal factors, and improving economic fundamentals is creating a favorable environment for sustained growth across the industry.

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